--- description: Busca información actualizada sobre Marketo Engage en GetApp Chile. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Marketo Engage con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Marketo Engage: precios, funciones y opiniones | GetApp Chile 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de marketing en redes sociales](/directory/104/social-media/software) > [Marketo Engage](/software/990/marketo-lead-management) # Marketo Engage Canonical: https://www.getapp.cl/software/990/marketo-lead-management Página: 1 de 30\ Siguiente: [Página siguiente](https://www.getapp.cl/software/990/marketo-lead-management?page=2) > Adobe Marketo Engage es un centro de marketing unificado para la orquestación y ejecución de campañas multicanal. Su diseño apunta a adquirir, atraer, consolidar, expandir y retener clientes en recorridos de compra complejos. Facilita la alineación entre el equipo de marketing y el de ventas para impulsar de manera eficiente los ingresos y el crecimiento. > > Veredicto: 710 usuarios lo han valorado con **4.3/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.3/5** | 710 Opiniones | | Facilidad de uso | 3.8/5 | Basado en las opiniones generales | | Asistencia al cliente | 3.9/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.8/5 | Basado en las opiniones generales | | Funciones | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Adobe - **Constitución**: 1982 ## Contexto comercial - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, español, francés, inglés, japonés, portugués - **Países disponibles**: Alemania, Andorra, Arabia Saudita, Argelia, Argentina, Australia, Baréin, Bielorrusia, Bosnia y Herzegovina, Brasil, Bulgaria, Bélgica, Canadá, Catar, Chile, China, Colombia, Comoras, Corea del Sur, Costa Rica y 60 más ## Funciones - A/B Testing - API - Acceso móvil - Acciones activadas por evento - Alertas de móvil - Alertas y notificaciones - Almacenamiento de documentos - Análisis de campañas - Análisis de comportamientos - Análisis de comportamientos - Análisis de contenidos - Análisis de páginas web - Análisis de sentimientos - Análisis de tendencias - Análisis predictivo - Análisis visual - Arrastrar y soltar - Asistencia multimedia - Atribución entre canales - Atribución táctil múltiple ## Integraciones (en total: 120) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight … y 105 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Herramientas de marketing en redes sociales](https://www.getapp.cl/directory/104/social-media/software) ## Categorías relacionadas - [Herramientas de marketing en redes sociales](https://www.getapp.cl/directory/104/social-media/software) - [Software de gestión de campañas](https://www.getapp.cl/directory/304/campaign-management/software) - [Herramientas de email marketing](https://www.getapp.cl/directory/307/email-marketing/software) - [Herramientas de automatización de marketing](https://www.getapp.cl/directory/308/marketing-automation/software) - [Herramientas de administración de leads](https://www.getapp.cl/directory/339/lead-management/software) ## Alternativas 1. [Brevo](https://www.getapp.cl/software/91466/brevo) — 4.6/5 (3445 reviews) 2. [Mailchimp](https://www.getapp.cl/software/8268/mailchimp) — 4.5/5 (17603 reviews) 3. [ActiveCampaign](https://www.getapp.cl/software/2348/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.getapp.cl/software/10156/mailerlite) — 4.7/5 (2259 reviews) 5. [Constant Contact](https://www.getapp.cl/software/90578/constant-contact) — 4.3/5 (2923 reviews) ## Opiniones ### "Marketing strategies with great impact on our sales." — 5.0/5 > **Jared** | *3 de marzo de 2023* | Maquinaria | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software. > > **Puntos en contra**: The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers. > > Marketo Engage has allowed us to automate the different advertising campaigns focusing on the different needs of our clients, we have improved the acquisition of new clients and increased sales, we have been using it for 3 years and we have intensified the positive results with great automation in marketing campaigns. ----- ### "Marketo powers our entire marketing team" — 4.0/5 > **Whitney** | *13 de enero de 2023* | Software informático | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue. > > **Puntos en contra**: It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost. > > Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line. ----- ### "Marketo Engage for Online Education Marketing" — 3.0/5 > **Usuario verificado** | *9 de noviembre de 2022* | Administración educativa | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior. > > **Puntos en contra**: Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML. > > Overall, it provides our marketing team with options to move their leads through the enrollment funnel, but, I wouldn’t recommend to a team with limited coding experience. Customer support can be hit or Miss with copy and past article responses that may not answer your question, but working directly with your CSM when a case is submitted provides for faster resolution. ----- ### "Marketo is the Gold Standard of Marketing CRMs in the marketplace\!\!" — 5.0/5 > **Ed** | *5 de mayo de 2022* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo\!\! > > **Puntos en contra**: The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack\!\! > > My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform. ----- ### "Marketo Engage, the e-mail Marketing booster." — 5.0/5 > **Thierno Ousmane** | *17 de febrero de 2023* | Banca | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: 1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support. > > **Puntos en contra**: Handling the software may require several times to learn. > > The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for. ----- Página: 1 de 30\ Siguiente: [Página siguiente](https://www.getapp.cl/software/990/marketo-lead-management?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.cl/software/990/marketo-lead-management) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados