Brevo

I primarily use Brevo as a tool so that I and my clients can receive transactional emails through our WordPress sites, and it's outstanding for that. I find the user interface to be easy to navigate, and I can always quickly find what I need.

I haven't used their customer support in quite some time, because they used to give me answers that weren't correct. What I didn't like about that is that someone who knows nothing about how email works would look at their replies and find them plausible. However, the technical language in their replies left a lot to be desired.

I appreciated how straightforward Brevo was to use from the beginning. The layout is clean and the tools are organized in a way that makes sense even if you are not deeply experienced with email platforms. I found it helpful that creating campaigns felt quick and intuitive, especially when customizing messages or adjusting templates. The automations were also easy to set up and saved me time once everything was running. Brevo made it simple to manage contacts and keep everything in one place without feeling overwhelming. Overall it offered a practical experience that supported what I needed.

The main issue I ran into with Brevo was that some features required extra steps that felt a bit slower than they should have been. Certain customization options were available but not as flexible as I hoped, which led to a few moments of adjusting my approach to make things work. There were also times when the interface responded a little slower during heavier tasks. None of these problems were deal breakers, but they did interrupt the workflow on occasion. I felt that a bit more refinement in some tools would make the experience smoother.

We preferred to use it to create scheduled campaigns and for other reasons, but these features are worthless after you fail to send the campaign.

They suspended our account for no reason, such as there is no any hard bounce or something. And a few times. As a result, we could not send any of the campaigns we had prepared for Black Friday and planned to send to our customers. We contacted support once, they activated the account, and then they suspended our account again without giving any reason. What I don't understand is, what's the point of paying money when not being able to send campaign emails?

Value of services vs competitors. Ease of use of the dashboard and SMTP/API interfaces. Thanks to this, and a decent third party support of the service, I was able to quickly migrate us from mailchimp to Brevo.

Some instructions are unclear, so documentation could use a mild "tune-up." Such as when I was notified that we did not have a functioning captcha (due to an API key mismatch on our end), no where did it state that we needed to open a ticket to verify the resolution to prevent our service being locked. The way the docs were written made it sound like it would be automatically checked.