Mailchimp Transactional Email

Animated gifs and the tone of voice of the interface: they may seem silly things, but when you're stressing because you have to push a button and send thousands of emails to your contacts, the picture of the chimpanze clicking the button for you helps to relax. The platform has all basic features needed to manage small-medium size databases. Marketing automation features let you manage transactional deliveries and automate many tasks and communications (this is especially useful when you have an e-commerce). Web hooks and especially the direct integration with Facebook lead forms are of course a big plus.

It is a basi tool, suitable to manage small-medium size databases. Bulk operations on the database and advanced data manipulation tools are mostly missing. I like the graphical UI but you need some time and training before you really feel comfortable with it (especially, knowing where to look for the info you need)

I really liked how easy we could implement and manage marketing emails with custom mailing lists and this software helped us getting in touch with our customers and improved our products sales.

I just wish there was a native integration with Wordpress, many articles or products are stored in Wordpress websites and a native integration could help us avoid copy pasting content to create a newsletter: I imagine a native Drag&Drop feature where I can drag my articles / products to create a newsletter in few minutes.

So many features! The customization options are absolutely amazing and is overall a great program to send out mass emails.

The details of the program is where MailChimp really starts to struggle. Sending out emails to big groups of people would constantly glitch out, sometimes formatting was frustrating to deal with, and occasionally I would have to scrap my entire project. What can be improved is the ease at which you can create and send out emails.