--- description: Busca información actualizada sobre Salesforce Marketing Cloud en GetApp Chile. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Salesforce Marketing Cloud con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Salesforce Marketing Cloud: precios, funciones y opiniones | GetApp Chile 2026 --- Breadcrumb: [Inicio](/) > [Software de gestión de campañas](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud](/software/607/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.getapp.cl/software/607/salesforce-marketing-cloud Página: 1 de 22\ Siguiente: [Página siguiente](https://www.getapp.cl/software/607/salesforce-marketing-cloud?page=2) > Conoce Salesforce Marketing Cloud, la solución de marketing líder para aumentar el compromiso con cada consumidor. > > Veredicto: 529 usuarios lo han valorado con **4.2/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.2/5** | 529 Opiniones | | Facilidad de uso | 3.8/5 | Basado en las opiniones generales | | Asistencia al cliente | 3.9/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.8/5 | Basado en las opiniones generales | | Funciones | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Salesforce - **Ubicación**: San Francisco, EE. UU. - **Constitución**: 2003 ## Contexto comercial - **Precio inicial**: US$25,00 - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: alemán, checo, chino, chino tradicional, coreano, danés, español, finés, francés, húngaro, indonesio, inglés, irlandés, italiano, japonés, neerlandés, noruego, polaco, portugués, ruso, sueco - **Países disponibles**: Alemania, Arabia Saudita, Australia, Austria, Brasil, Bélgica, Canadá, China, Dinamarca, Emiratos Árabes Unidos, España, Estados Unidos, Filipinas, Finlandia, Francia, India, Indonesia, Irlanda, Israel, Italia y 14 más ## Funciones - A/B Testing - AI Copilot - API - Acceso móvil - Acciones activadas por evento - Alertas y notificaciones - Almacenamiento de documentos - Análisis - Análisis de campañas - Análisis de comportamientos - Análisis de la competencia - Análisis de páginas web - Análisis de ventas - Análisis predictivo - Análisis visual - Archivo y conservación - Arrastrar y soltar - Asistencia por vídeo - Asset Lifecycle Management - Automatización de marketing ## Integraciones (en total: 7) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Software de gestión de campañas](https://www.getapp.cl/directory/304/campaign-management/software) ## Categorías relacionadas - [Software de gestión de campañas](https://www.getapp.cl/directory/304/campaign-management/software) - [Herramientas de email marketing](https://www.getapp.cl/directory/307/email-marketing/software) - [Herramientas de automatización de marketing](https://www.getapp.cl/directory/308/marketing-automation/software) - [Sistemas automatizados de ventas](https://www.getapp.cl/directory/338/sales-force-automation/software) - [Herramientas de administración de leads](https://www.getapp.cl/directory/339/lead-management/software) ## Alternativas 1. [Brevo](https://www.getapp.cl/software/91466/brevo) — 4.6/5 (3445 reviews) 2. [Mailchimp](https://www.getapp.cl/software/8268/mailchimp) — 4.5/5 (17603 reviews) 3. [ActiveCampaign](https://www.getapp.cl/software/2348/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.getapp.cl/software/10156/mailerlite) — 4.7/5 (2259 reviews) 5. [Constant Contact](https://www.getapp.cl/software/90578/constant-contact) — 4.3/5 (2923 reviews) ## Opiniones ### "For sales and marketing operations, this is a highly valuable tool." — 4.0/5 > **Manuel** | *30 de junio de 2022* | Entretenimiento | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches. > > **Puntos en contra**: Needs a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches. > > Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing. ----- ### "SFMC is a great tool\!" — 5.0/5 > **Usuario verificado** | *16 de octubre de 2023* | Servicios financieros | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists. > > **Puntos en contra**: The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder. > > Overall the experience is great. Support is great and quick and it works great for more complex campaigns. ----- ### "Terrible product, terrible support" — 1.0/5 > **Usuario verificado** | *7 de julio de 2018* | Internet | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them. > > **Puntos en contra**: Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system. ----- ### "Top Sales Management Software" — 4.0/5 > **Jennifer** | *24 de agosto de 2023* | Hospital y atención sanitaria | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue. > > **Puntos en contra**: More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated. > > Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications. ----- ### "This tool helps lead creation and marketing analysis" — 5.0/5 > **Denise** | *6 de febrero de 2023* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The first thing you'll notice is how great the UI is. In all honesty, I have never struggled too much with grasping the system or procedure. The availability of customization options is also excellent. > > **Puntos en contra**: It's on the pricier end of the scale, and getting the complete team up and running is a significant drain on our resources, but other than that, everything seems OK and is the greatest product around. > > Marketing, customer service, identifying problems, and finding solutions are all key to improving your company. Successfully launching campaigns and promoting products from this vantage point is a huge boon. ----- Página: 1 de 22\ Siguiente: [Página siguiente](https://www.getapp.cl/software/607/salesforce-marketing-cloud?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.cl/software/607/salesforce-marketing-cloud) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados