Opiniones de Marketo Engage

Las principales ventajas es que es una de las plataformas de marketing más completas abarcando varias áreas. La automatización de todos los procesos y la segmentación de personas según perfiles, lo que logra mayor efectividad en las campañas.

No es tan fácil de usar, algunas de sus funciones son muy complicadas.

Customer Support and Training. Never had such a professional, but also demanding introduction. But they know, why they are doing it. The Platforms possibilities are huge and will provide the success you need to afford it.
Almost everything is possible. Each step of a campaign can be adjusted. You can create your own reports at any stage in the campaign.
To copy a whole campaign, including landing pages, flows and all e-mails take just a few clicks. But what is really impressive; to adjust the copied campaign to it’s new date, location a.o. it’s another click and you are up and running.

If it is your first Marketing Automation Software, go and hire a consultant. It is hard to get into the system, if this topic is new for you. There are a few decision you have to take (structure) in an early stage that will cause more work if there are wrong or just missed.
Also because of its flexibility it is hard to understand and at it first few rather complex than logical. You definitely need do invest time to get it up and running.

The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

Marketo is the most robust platform I have used. You can literally accomplish anything you can think of. I like the engagement programs and streams. Cloning programs and emails are pretty straight forward. I love the database side of Marketo. It's very easy to locate and update user profiles. Listing imports are very fast and easy.

Although it can do anything, it's a steep learning curve to set anything up. They found the most complicated way of doing easy tasks.

1. No visual flow charts for automation
2. Have fun setting up the email preference and opt-out options. It's a nightmare.
3 The email builder is a complete joke. We ended up signing up with another email designer.
4. The Marketo training videos and tutorials are very high level. You'll find more helpful support in the forums.
5. Customer service is terrible. Have fun talking to someone on the other side of the world that knows less about the product than you. I can't count how many times they tell me something isn't possible only to figure it out later. Oh, and you have to pay for phone support.

Marketo Engage is a great platform for engagement. It has a user-friendly interface and makes it easy to create campaigns, track analytics, and manage the customer journey. The automation capabilities are also very powerful, allowing us to quickly create and deploy campaigns that are tailored to our individual customers.

The only drawback to Marketo Engage is the cost. It is a bit pricey compared to other engagement platforms, but it is worth the investment.

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails.

Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners.

Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

I was in search of a marketing automation solution that could help streamline my team's efforts and improve our campaigns' performance. That's when I came across Marketo Engage, and I must say, I was impressed with its capabilities. It had some great features that made it a valuable addition to my team's marketing toolkit. We liked the intuitive drag-and-drop interface, which made it simple for us to create and customize our campaigns. Another pro was the robust set of features available on the platform as it has a variety of tools that allowed us to execute our campaigns in an efficient manner. This included email marketing, lead management, and analytics. It also has very powerful reporting capabilities through which we were able to gain valuable insights into our campaign performance and make data-driven decisions. The integration options are great, we were able to connect it with our CRM, so our sales and marketing teams could work together seamlessly.

On the downside, One thing that I found to be a limitation was the pricing model. It can be a bit expensive for small businesses like mine and we have to consider the costs carefully. Its an Adobe product and they have a reputation for making sudden drastic changes. Second, it has a steep learning curve, we had to spend some extra time getting familiar with all of the platform's features and capabilities. It also had limited customization options for forms and landing pages. We would have preferred more flexibility in this area. Also it does not have a mobile app which was a bit of a problem for my team, we had to use the browser on our mobile devices.

The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior.

Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML.

Marketo smartlist is very useful. I enjoy how this platform display the user activity or history at one place. Marketo Engage help us to manage user data, lead scoring, tracking and Customer lifecycle Management all with in the tool.

This tool is little challenging for the new user. Customising report should be more flexible. Numerous report are not useful.

best email marketing software in the market. easy to setup lead scoring. integration with salesforce works really well.

some of the functionality is still old school. needs to upgrade the drag and drop interface to reflect modern software design principals.

Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years.
We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

- Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce.
- Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better.
- Support: the response time of the standard support is not quick and usually it takes some days to resolve it.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page)
- Reporting: the reports are very basics

The reason why I referred the application as an ultimate platform is that it gathers all information about your digital marketing campaigns emails, online forms, marketing material etc. at a single place. It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything. In this, one can build a variety of things like email templates, landing pages, etc. It supports multi-touch campaigns and multichannel. It is broad and very useful for CRM Integration and most importantly Analytics. It increases efficiency in a variety of ways (like the ability to create a tokenized template) as well as its Lead management process is also brilliant!! Its capabilities are very vast, Comprehensive campaigns capabilities are one of them.

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them. Most importantly it is not within the range of all types of people, as its rates are little bit higher. Its interface should be improved for new users as well as some software bugs should also be fixed regarding auto-saving. It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough. But at last, I want to say that the major issue with it, is regarding its speed of loading the application which needs a lot of improvement

Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side. This task is accomplished through their easy to use user interface and dashboard which can report the necessity to upgrade target key search words and title tags. We also employ Marketo's ability to collect information from prospective visitors to our site and with its tools which customize the visitors experience based the application's unique reaction to visitor company size and industry sector as well as inquiry behavior while interacting.

We hoped the customer service hours to be more robust and available as we work late hours and over seas times. This is a small complaint in the over all scheme and we rate Marketo as a fine product . The online support resources are helpful.

Marketo has a huge amount of features, like very specific reporting, integration with various platforms, robust list building, and more. I managed a very large volume of interconnected campaigns on Marketo, and it was pretty effective at doing whatever we needed to, once we figured it out.

There is a higher learning curve with Marketo than any other of the many email marketing platforms I've used in my experience. Clients were never, ever able to handle it on their own. It sucked up a lot of my time, which would not be the case for a platform like MailChimp. Marketo has more capabilities, but it's not practical for the average business to manage. There are many, many things it cannot do that are pretty standard on other platforms: adding emojis to emails, not crashing constantly, effective merge fields, having flexible templates, communicating what errors are when something doesn't work, etc. It caused much, much more trouble than it was worth. I don't even have confidence that the data we pulled from it was accurate either.

We have a really small marketing team, but we are able to create quality, complex nurture streams easily with Marketo. It also gives us valuable insight into who is engaging with our website and our emails. We couldn't imagine running our marketing with anything else.

While the functional aspects of Marketo are great, they are lacking in some areas like form design and ease of use for designing emails and landing pages. They have tried to improve all three but continue to fall short compared to other tools. You will have to have someone who knows how to do some basic coding if you want to go beyond their most basic templates.

I used Marketo in my last role for about three years and was always impressed. Marketo does a great job of integrating very seamlessly with Salesforce and in a sales role, this is imperative to your success. You are able to track not only your emails, but develop sophisticated campaigns to drive engagement in a particular market or across a broad spectrum. Above all, Marketo gave you the flexibility to develop an idea and execute on it successfully.

Additionally, the system was great in providing the engagement reports key prospects had with our organization. As a sales professional, quality leads some times make or break a quota. Marketo feeds you quality leads that you're able to rank based on many algorithms. Having an understanding of what your prospect is most interested in, creates a much more effective first conversation, rather than attempting to connect cold.

Overall, Marketo was a crucial part of our sales processes and truly assisted in your achievements as an organization. I would highly recommend.

We only encountered some occasional problems when uploading smart lists. This would sometimes take quite a long time when Marketo was running updates or changes, that would slow the system.

Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template,

While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier.

- Options for Customization of Automation Campaigns and Landing Pages
- Extensive Analytical Tools
- "The Sky's the Limit" on how much your marketing team can do with this tool

- The Email Editor is difficult to use, in my opinion. But if you are comfortable with writing HTML code, you can bypass the drag-and-drop editor. Also, it may not be any more difficult than any other option (I don't have a wide exposure to email builders).
- The learning curve on the whole is steep. If you don't have a dedicated marketing staff person, you may be frustrated by how much time you need to set aside to learn how to use the various tools. But their documentation resources and training tools are very helpful.
- You have to pay extra for full-service tech support.

Lead Management- Marekto has helped us improve our lead management with better lead scoring parameters and tracking the movement of each lead help us drive sales.
Marketing campaigns- We are able to successfully deliver our email marketing campaigns and achieve high results, With Marketo we justify the ROI on marketing spend.
The email templates, the email scheduler, analytics, different dashboards are great feature and can boost your productivity.

This is the best platform, having said that it needs training to use more efficiently. So a training is required for new user to make optimal use of it.

The face that Marketo syncs with Salesforce and Bizible information makes it our source of truth in many cases. I consume the information in Marketo rather than automating myself, but I find the folder system easy to navigate once you figure out your company's foldering/naming conventions. I like the way you view a 'person' in Marketo, which is more consistent than the lead vs. contact system in Salesforce.

While the folder (drop-down menu) system is relatively easy to get the hang of, the entirety of the program is a bit of a beast to master, even when you're just consuming the info within marketo (not building programs). It would be easy to get lost trying to look for detailed information. Luckily we have a Marketo expert who can help and finds it easy to get us the information we need.

The good thing about Marketo is that it does automate a lot of emails and nurtures a prospect through the whole sales cycle. Since it's also one of the bigger marketing automation platforms, it also integrates fairly well with nearly all other marketing platforms/tools we use.

Marketo is so incredibly clunky. Just trying to edit a line in one email can take you up to 5 minutes. The look and feel of it is also stuck in the 90s. They don't provide any decent templates so my team is often forced to look elsewhere and then integrate email and landing page templates with Marketo. It's a bear to use but it's simply too much of a hassle to look for another provider.

Marketo helps me generate leads and prospects to increase my customer database. The interface is easy to use, best application in automating tasks

marketo works well for me I haven't had any problems yet