Opiniones de Marketo Engage

Las principales ventajas es que es una de las plataformas de marketing más completas abarcando varias áreas. La automatización de todos los procesos y la segmentación de personas según perfiles, lo que logra mayor efectividad en las campañas.

No es tan fácil de usar, algunas de sus funciones son muy complicadas.

La automatización y programación, los diseños y optimización de las campañas y su facilidad de uso la hacen una herramienta excelente de primer nivel

Precio elevado, solo úsalo cuando quieras realmente escalar a lo grande, ya que ayuda mucho a generar conversiones y leads

This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share content and much more.

It is not recommended for new businesses just starting out, as it is costly.

Marketo has the ability to do so many things which is a pro and con. It takes a while to get the hang of things but Marketo can really make this happen for your company.

I wish Marketo was more visual. It’s sometimes hard to get from start to finish on a project without realizing how you May be affecting other campaigns and lead funnels.

The integration between Marketo Engage and SFDC is crucial to our business when determining our campaign audience, as well as tracking their interactions to understand customer behaviour.

The platform is quite technical and not very intuitive. It is a steep learning curve.

Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

Salesforce sync is more robust and configurable than hubspot. Ability to assign period costs to marketing campaigns

The interface for a full featured product is very complicated. UI could be improved with quick wins streamlined ui

You can manage multiple tasks/campaigns in one go

Over complicated. It took me a long time to be confident using the system

Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years.
We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

- Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce.
- Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better.
- Support: the response time of the standard support is not quick and usually it takes some days to resolve it.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page)
- Reporting: the reports are very basics

best automation/database management tool to date.
Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem.

No batching of operations, editor of emails can be improved

Definitely the wide range of features. From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has everything we need to execute complex campaigns and track our results. Integrations with a wide range of platforms and marketing tools are also a strong point of Marketo.

I feel that there is a bit of a learning curve when it comes to using the platform. It's not the most intuitive system and it can take some time to get the hang of all the different tools and settings. Also, the user interface and some of the functionalities seem to be a bit old or outdated. The reporting section seems a bit complex and difficult to use. Difficult to keep the database healthy due to syncing errors with our CRM.

I used Marketo in my last role for about three years and was always impressed. Marketo does a great job of integrating very seamlessly with Salesforce and in a sales role, this is imperative to your success. You are able to track not only your emails, but develop sophisticated campaigns to drive engagement in a particular market or across a broad spectrum. Above all, Marketo gave you the flexibility to develop an idea and execute on it successfully.

Additionally, the system was great in providing the engagement reports key prospects had with our organization. As a sales professional, quality leads some times make or break a quota. Marketo feeds you quality leads that you're able to rank based on many algorithms. Having an understanding of what your prospect is most interested in, creates a much more effective first conversation, rather than attempting to connect cold.

Overall, Marketo was a crucial part of our sales processes and truly assisted in your achievements as an organization. I would highly recommend.

We only encountered some occasional problems when uploading smart lists. This would sometimes take quite a long time when Marketo was running updates or changes, that would slow the system.

Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template,

While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier.

I have been in the MA space for over 5 years. This is the BEST tool on the market. The best thing about is its relative ease of use. Yes, mastering it and making the most of it takes time. But the bottom line is anyone can learn Marketo, and all it takes is time. Other tools require technical knowledge outside of the platform (such as coding, scripting, SQL). But to use Marketo, you don't need any outside technical skill -- just a commitment to learning Marketo. It has an incredible user-friendly interface, integrates easily with other tools, and really adds to internal marketing's tool set.

Lead Management- Marekto has helped us improve our lead management with better lead scoring parameters and tracking the movement of each lead help us drive sales.
Marketing campaigns- We are able to successfully deliver our email marketing campaigns and achieve high results, With Marketo we justify the ROI on marketing spend.
The email templates, the email scheduler, analytics, different dashboards are great feature and can boost your productivity.

This is the best platform, having said that it needs training to use more efficiently. So a training is required for new user to make optimal use of it.

The interface mimics other day-to-day programs such as emails or file folders. So that makes it relatively easy to organize your campaigns and find them again. And there is a lot of flexibility built in once you get started. You can move campaigns around, bring in other pieces, clone items, upload relatively easily, etc. I also really like the auto-save feature.

When a process flow is broken, there are no hints or indications as to why. On a few occasions the program has given me error messages (the good old band-aid on the screen) for reasons I'm not ever able to figure out. While they do offer some basic training for new users, anything beyond that is a charge. And my experience with the community responses hasn't been great. When you have a very specific and detailed program, it's tough for other people to be able to understand where you're stuck. So often times the answers people provide are not enough to help me get un-stuck.