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- Sector: Software informático
- Tamaño de la empresa: 51-200 empleados
- Software usado Semanalmente durante 1-5 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Un software gigante y poderoso para email marketing y engagement
Revisado el 06-02-2023
Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas.
Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas.
Puntos a favor
Las principales ventajas es que es una de las plataformas de marketing más completas abarcando varias áreas. La automatización de todos los procesos y la segmentación de personas según perfiles, lo que logra mayor efectividad en las campañas.
Puntos en contra
No es tan fácil de usar, algunas de sus funciones son muy complicadas.

- Sector: Marketing y publicidad
- Tamaño de la empresa: Trabajador autónomo
- Software usado Semanalmente durante 1-5 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Una vez superada curva de aprendizaje, es una opción "todo en uno" realmente práctica y...
Revisado el 14-05-2023
En general, Marketo Engage es una herramienta robusta y versátil para la automatización del...
En general, Marketo Engage es una herramienta robusta y versátil para la automatización del marketing. Aunque tiene algunos desafíos, sus características integrales, la capacidad de personalización y la escalabilidad son puntos fuertes que hacen que la inversión en esta herramienta merezca la pena si lo que buscas es una solución "todo en uno"
Puntos a favor
Su funcionalidad integral, que te permite tenerlo todo en una sola plataforma, así como sus enormes opciones de escalabilidad y las muchas alternativas para personalización que ofrece.
Puntos en contra
La curva de aprendizaje inicial es algo elevada, lo cual hace que la configuración inicial de la herramienta conlleve bastante tiempo.

- Sector: Desarrollo de programas
- Tamaño de la empresa: Trabajador autónomo
- Software usado Semanalmente durante 1-5 meses
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 10.0 /10
La herramienta perfecta para empresas de diseño web, SEO y marketing
Revisado el 12-10-2023
Una experiencia exquisita como cualquier producto de Adobe, la verdad que es señal de calidad y...
Una experiencia exquisita como cualquier producto de Adobe, la verdad que es señal de calidad y buenos resultados (y precio elevado cof cof)
Puntos a favor
La automatización y programación, los diseños y optimización de las campañas y su facilidad de uso la hacen una herramienta excelente de primer nivel
Puntos en contra
Precio elevado, solo úsalo cuando quieras realmente escalar a lo grande, ya que ayuda mucho a generar conversiones y leads

- Sector: Internet
- Tamaño de la empresa: 2-10 empleados
- Software usado A diario durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Adobe Marketo Engage is the world's leading marketing automation platform.
Revisado el 17-06-2023
Puntos a favor
This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share content and much more.
Puntos en contra
It is not recommended for new businesses just starting out, as it is costly.
- Sector: Marketing y publicidad
- Tamaño de la empresa: 2-10 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Marketo is the Gold Standard of Marketing CRMs in the marketplace!!
Revisado el 05-05-2022
My experience with Marketo has been amazing from the sales rep, our implementation specialist,...
My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.
Puntos a favor
I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!
Puntos en contra
The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!
Alternativas consideradas
HubSpot Marketing Hub, ActiveCampaign, Salesforce Marketing Cloud Account Engagement y HubSpot CRMRazones para elegir Marketo Engage
We had to connect Infusionsoft with a 3rd party integration platform that had built a custom integration and it was a significant monthly investment and Infustionsoft is an inferior platform compared to Marketo Engage. It was a no brainer to make the switch.Razones para cambiar a Marketo Engage
Marketo offers an agency level account allowing us to connect our clients Salesforce with a license of Marketo under our single Agency level account with Marketo Engage which allows us to provide marketing services along with our sales services, aligning both and providing maximum return on our clients investment working with us and a win/win for everyone. Also, Marketo doesn't try and be everything to everybody, they set the standard for marketing CRMs and have an excellent, deep integration with Salesforce and other platforms just didn't match up in comparison.- Sector: Semiconductores
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 5.0 /10
Marketo is a beast
Revisado el 03-01-2020
It’s been really hard to learn everything but I’m starting to feel a little more confident.
It’s been really hard to learn everything but I’m starting to feel a little more confident.
Puntos a favor
Marketo has the ability to do so many things which is a pro and con. It takes a while to get the hang of things but Marketo can really make this happen for your company.
Puntos en contra
I wish Marketo was more visual. It’s sometimes hard to get from start to finish on a project without realizing how you May be affecting other campaigns and lead funnels.
Alternativas consideradas
HubSpot CRMRazones para cambiar a Marketo Engage
Price and training- Sector: Dispositivos médicos
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Sophisticated software supporting your marketing automation needs
Revisado el 04-09-2023
Puntos a favor
The integration between Marketo Engage and SFDC is crucial to our business when determining our campaign audience, as well as tracking their interactions to understand customer behaviour.
Puntos en contra
The platform is quite technical and not very intuitive. It is a steep learning curve.
- Sector: Banca
- Tamaño de la empresa: 1.001-5.000 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Customizable to Your Business
Revisado el 18-06-2020
Puntos a favor
Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.
Puntos en contra
You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.
Alternativas consideradas
HubSpot Marketing Hub, Salesforce Marketing Cloud y Salesforce Marketing Cloud Account EngagementSoftware anterior
Salesforce Marketing CloudRazones para cambiar a Marketo Engage
Robust enterprise solution that can be customized- Sector: Marketing y publicidad
- Tamaño de la empresa: 10.000+ empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Strong Platform for B2B Marketing
Revisado el 05-05-2022
I have helped clients (and our own internal org) plan, automate and execute their marketing with...
I have helped clients (and our own internal org) plan, automate and execute their marketing with Marketo for over 6 years. During this time, I have also worked with other B2B and B2C Marketing Automation tools and find Marketo to the right combination of powerful, relatively easy to use (you don't have to spend thousands of dollars to master) and flexible.
Puntos a favor
It is a good balance of standard features and the ability to customize .
Puntos en contra
If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and time-consuming.

- Sector: Banca
- Tamaño de la empresa: 10.000+ empleados
- Software usado A diario durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
I think it's a tool that has enough features to power marketing activities.
Revisado el 02-07-2022
It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual...
It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content.
Puntos a favor
Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.
Puntos en contra
When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.
- Sector: Automoción
- Tamaño de la empresa: 10.000+ empleados
- Software usado A diario durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 6.0 /10
Marketo does a decent job with marketing campaigns; lackluster on the integrations and...
Revisado el 03-02-2023
Moderately positive; for smaller companies on a marketing budget who don't need more than email...
Moderately positive; for smaller companies on a marketing budget who don't need more than email campaigns, this will work well for you. If you run an enterprise business who needs more, I suggest upgrading to Eloqua
Puntos a favor
It was easy to setup and maintain our marketing campaigns; landing pages were customizable for the most part, and the tracking codes were easy to install and events triggered as promised. Cost is substantially less than premium marketing software, so that's a selling point.
Puntos en contra
We migrated from Oracle/Eloqua, so we already had campaigns that we used. It was a total chore working with their teams to get everything carried over correctly (we never actually got every object, we had to re-create most). Most of the customization with batch jobs and custom fields didn't work as described in their documentation, and I got the feeling that they don't entertain a lot of big fish in the pond--maybe this has changed?
- Sector: Tecnología y servicios de la información
- Tamaño de la empresa: 201-500 empleados
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 7.0 /10
Powerful but steep learning curve
Revisado el 31-08-2023
Puntos a favor
Salesforce sync is more robust and configurable than hubspot. Ability to assign period costs to marketing campaigns
Puntos en contra
The interface for a full featured product is very complicated. UI could be improved with quick wins streamlined ui
- Sector: Tecnología y servicios de la información
- Tamaño de la empresa: 1.001-5.000 empleados
- Software usado A diario durante 6-12 meses
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 7.0 /10
Complex and overwhelming to start with but once you know what to do it gets a lot better
Revisado el 12-09-2023
Puntos a favor
You can manage multiple tasks/campaigns in one go
Puntos en contra
Over complicated. It took me a long time to be confident using the system
- Sector: Software informático
- Tamaño de la empresa: 501-1.000 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
My experience with Marketo
Revisado el 28-05-2018
Puntos a favor
Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years.
We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.
Puntos en contra
- Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce.
- Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better.
- Support: the response time of the standard support is not quick and usually it takes some days to resolve it.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page)
- Reporting: the reports are very basics
- Sector: Servicios financieros
- Tamaño de la empresa: 10.000+ empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Marketo Engage - best automation tool to date
Revisado el 12-01-2022
Excellent overall, can be the engine of the marketing department and best support for sales if used...
Excellent overall, can be the engine of the marketing department and best support for sales if used properly
Puntos a favor
best automation/database management tool to date.
Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem.
Puntos en contra
No batching of operations, editor of emails can be improved
Alternativas consideradas
Salesforce Marketing Cloud Account EngagementRazones para elegir Marketo Engage
prior had limited functionalitiesRazones para cambiar a Marketo Engage
Best product on the market- Sector: Servicios financieros
- Tamaño de la empresa: 2-10 empleados
- Software usado Semanalmente durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Marketo Engage Review
Revisado el 23-05-2023
Overall, my experience with Marketo Engage was good. The platform provided a comprehensive suite of...
Overall, my experience with Marketo Engage was good. The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing efforts. The ability to create personalized and targeted campaigns, coupled with in-depth analytics, allowed me to drive meaningful engagement with my audience. While there was a learning curve and the pricing could be a potential hurdle for some businesses, my overall experience with Marketo Engage was successful. It proved to be a valuable asset in enhancing my marketing strategies and achieving measurable results.
Puntos a favor
One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features. It offered robust tools for creating and managing marketing campaigns, including email marketing, lead nurturing, and customer segmentation. The ability to automate workflows and personalize content based on customer behavior was highly beneficial. The platform also provided detailed analytics and reporting, allowing me to measure the effectiveness of my campaigns and make data-driven decisions. Overall, Marketo Engage empowered me to deliver targeted and engaging marketing experiences to my audience.
Puntos en contra
While Marketo Engage had many strengths, one aspect I liked least was the learning curve associated with the platform. As a powerful marketing automation tool, it required some time and effort to fully understand and utilize its capabilities. The initial setup and configuration process could be complex, especially for users with limited technical expertise. Additionally, the pricing structure of Marketo Engage could be quite high, which might be a drawback for small businesses with limited marketing budgets.
- Sector: Hardware informático
- Tamaño de la empresa: 2-10 empleados
- Software usado A diario durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Our team has found Marketo an essential tool to organize and to optimize new customer...
Revisado el 26-09-2019
Our review focused on the process of discovery relative to our website and front line presentations...
Our review focused on the process of discovery relative to our website and front line presentations to the market prospect visitors. However , Marketo Software covers the complete spectrum of marketing and prospect lead generation. Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Puntos a favor
We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side. This task is accomplished through their easy to use user interface and dashboard which can report the necessity to upgrade target key search words and title tags. We also employ Marketo's ability to collect information from prospective visitors to our site and with its tools which customize the visitors experience based the application's unique reaction to visitor company size and industry sector as well as inquiry behavior while interacting.
Puntos en contra
We hoped the customer service hours to be more robust and available as we work late hours and over seas times. This is a small complaint in the over all scheme and we rate Marketo as a fine product . The online support resources are helpful.
- Sector: Redacción y edición
- Tamaño de la empresa: Trabajador autónomo
- Software usado A diario durante Prueba gratis
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 7.0 /10
Self sufficient automation
Revisado el 21-03-2023
Overall Marketo Engage has helped enhance my advertising greatly. The value the software brings in...
Overall Marketo Engage has helped enhance my advertising greatly. The value the software brings in its ability to essentially run self- automated is invaluable, saving time and targeting the advertisement in a way that is far more efficient than manual work.
Puntos a favor
Marketo Engage is your run of the mill advertisement automation service. Marketo Engage also implements AI and allows for extensive use of AI when marketing. This feature is rare in this genre of advertising and helps stand Marketo Engage from its competitors, as will it help your product be advertised in its own unique and memorable way. The AI also helps targets aspects of advertising it considers needs improving and is capable of learning as it goes along, spotting customer trends and clickthrough rate trends. The analytics Marketo can offer also mirror conventional analytics with clickthrough rate and overall views being shown in a clear and simple way for manual improvements to advertising.
Puntos en contra
Marketo Engage excels in its AI component. As a result, it is necessary to give the application time to acclimatise to your advertisement style and efficacy. The AI does work best after around 1-2 weeks and so you may not see many effects before then. In order to get the best efficiency, it is also recommended that you use a wide range of Adobe products which could require some business restructuring.
- Sector: Hostelería
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Probabilidad de recomendación 7.0 /10
Powerful marketing automation tool with a wide range of capabilities
Revisado el 11-03-2023
Puntos a favor
Definitely the wide range of features. From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has everything we need to execute complex campaigns and track our results. Integrations with a wide range of platforms and marketing tools are also a strong point of Marketo.
Puntos en contra
I feel that there is a bit of a learning curve when it comes to using the platform. It's not the most intuitive system and it can take some time to get the hang of all the different tools and settings. Also, the user interface and some of the functionalities seem to be a bit old or outdated. The reporting section seems a bit complex and difficult to use. Difficult to keep the database healthy due to syncing errors with our CRM.
- Sector: Marketing y publicidad
- Tamaño de la empresa: 2-10 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
The most complete and powerful marketing automation software!
Revisado el 12-01-2023
I use marketo as a consultant and I help and train my clients to get the best out of it. The tool...
I use marketo as a consultant and I help and train my clients to get the best out of it. The tool is hard to use as the user interface is difficult to comprehend and take on on your own, but once you've got the proper training, the possibilities that the tool offer are endless! The greatest perk is probably the ability to integrate marketo with almost any other software, which really opens the possibilities and the variety of campaigns we can do as marketers, as well as tracking all our marketing performances.
Puntos a favor
What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation.
Puntos en contra
The user interface is quite difficult to take on on our own, and professional training is needed/recommended.
- Sector: Consultoría de gestión
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Great Solution for Salesforce users.
Revisado el 26-03-2015
Puntos a favor
I used Marketo in my last role for about three years and was always impressed. Marketo does a great job of integrating very seamlessly with Salesforce and in a sales role, this is imperative to your success. You are able to track not only your emails, but develop sophisticated campaigns to drive engagement in a particular market or across a broad spectrum. Above all, Marketo gave you the flexibility to develop an idea and execute on it successfully.
Additionally, the system was great in providing the engagement reports key prospects had with our organization. As a sales professional, quality leads some times make or break a quota. Marketo feeds you quality leads that you're able to rank based on many algorithms. Having an understanding of what your prospect is most interested in, creates a much more effective first conversation, rather than attempting to connect cold.
Overall, Marketo was a crucial part of our sales processes and truly assisted in your achievements as an organization. I would highly recommend.
Puntos en contra
We only encountered some occasional problems when uploading smart lists. This would sometimes take quite a long time when Marketo was running updates or changes, that would slow the system.
- Sector: Software informático
- Tamaño de la empresa: 201-500 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
Not intuitive
Revisado el 27-06-2017
If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.
If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.
Puntos a favor
Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template,
Puntos en contra
While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier.
- Sector: Fabricación de productos eléctricos/electrónicos
- Tamaño de la empresa: 201-500 empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Best MA Tool On The Market -- By FAR
Revisado el 14-03-2018
Marketo is by far the best MA tool on the market. I have used many. If you are looking at bringing...
Marketo is by far the best MA tool on the market. I have used many. If you are looking at bringing an MA platform in house, do yourself a favor and go with Marketo.
Puntos a favor
I have been in the MA space for over 5 years. This is the BEST tool on the market. The best thing about is its relative ease of use. Yes, mastering it and making the most of it takes time. But the bottom line is anyone can learn Marketo, and all it takes is time. Other tools require technical knowledge outside of the platform (such as coding, scripting, SQL). But to use Marketo, you don't need any outside technical skill -- just a commitment to learning Marketo. It has an incredible user-friendly interface, integrates easily with other tools, and really adds to internal marketing's tool set.
- Sector: Tecnología y servicios de la información
- Tamaño de la empresa: 501-1.000 empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Marketo beats every platform in the peer space.
Revisado el 20-08-2019
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to...
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.
Puntos a favor
Lead Management- Marekto has helped us improve our lead management with better lead scoring parameters and tracking the movement of each lead help us drive sales.
Marketing campaigns- We are able to successfully deliver our email marketing campaigns and achieve high results, With Marketo we justify the ROI on marketing spend.
The email templates, the email scheduler, analytics, different dashboards are great feature and can boost your productivity.
Puntos en contra
This is the best platform, having said that it needs training to use more efficiently. So a training is required for new user to make optimal use of it.
- Sector: Software informático
- Tamaño de la empresa: 51-200 empleados
- Software usado Semanalmente durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Great variety of tools, not always user friendly
Revisado el 16-01-2018
The Marketo consultant we engaged with (paid) was great. They have very knowledgeable team members...
The Marketo consultant we engaged with (paid) was great. They have very knowledgeable team members on the staff.
Puntos a favor
The interface mimics other day-to-day programs such as emails or file folders. So that makes it relatively easy to organize your campaigns and find them again. And there is a lot of flexibility built in once you get started. You can move campaigns around, bring in other pieces, clone items, upload relatively easily, etc. I also really like the auto-save feature.
Puntos en contra
When a process flow is broken, there are no hints or indications as to why. On a few occasions the program has given me error messages (the good old band-aid on the screen) for reasons I'm not ever able to figure out. While they do offer some basic training for new users, anything beyond that is a charge. And my experience with the community responses hasn't been great. When you have a very specific and detailed program, it's tough for other people to be able to understand where you're stuck. So often times the answers people provide are not enough to help me get un-stuck.