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- Sector: Administración educativa
- Tamaño de la empresa: 2-10 empleados
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
Plataforma para analizar el marketing
Revisado el 30-11-2022
Herramienta que te ayuda a automatizar todo el marketing de tu empresa a través del correo electrónico.
Puntos a favor
Perfecta para analizar y estudiar las campañas publicitarias de tu empresa de una forma muy precisa. Es totalmente compatible con Zoho CRM y además, combinadas, funcionan a la perfección, se sincronizan muy bien.
Puntos en contra
Al principio, es algo difícil de manejar, recomiendo que alguien te lo implemente para poder sacarle el máximo partido.
- Sector: Software informático
- Tamaño de la empresa: 11-50 empleados
- Software usado Semanalmente durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Zoho Campaigns, segmenta al máximo a tu audiencia con la información de tu CRM
Revisado el 20-11-2022
Si solo buscas una herramienta de email marketing , es una buena herramienta pero el potencial que hace que supere a todas las herramientas competidoras es cuando se nutre de toda la información de tu empresa, ahí es donde se ve que las demás herramientas no pueden competir.
Puntos a favor
Que se puede conectar con Zoho CRM y te permite nutrir toda la información de tu empresa para luego utilizarla en tus campañas publicitarias segmentando al máximo tus campañas y obteniendo unas métricas muy buenas para la toma de decisiones.
Puntos en contra
Al principio es posible que necesites ayuda de un partner premium de zoho para la implementación, pero es una herramienta que merece mucho la pena.
- Sector: Aprendizaje en línea
- Tamaño de la empresa: 11-50 empleados
- Software usado Semanalmente durante 6-12 meses
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
Muy buena plataforma de email marketing
Revisado el 08-12-2022
Puntos a favor
Interfaz intuitiva, rápida y fácil de utilizar. Tienes un gran abanico de opciones disponibles y funciona realmente bien para automatizar campañas y hacerles seguimiento.
Puntos en contra
Necesitas alguien con experiencia para sacarle el máximo partido, ya que no es de las más fáciles de manejar. El servicio al cliente también podría ser mejor.

- Sector: Marketing y publicidad
- Tamaño de la empresa: Trabajador autónomo
- Software usado Semanalmente durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Une buena opción para hacer email Marketing
Revisado el 26-08-2022
Puntos a favor
Es relativamente sencillo de usar. Si además tienes cualquier otro producto de Zoho (Zoho CRM, Bigin...) podrás sincronizar contactos y listas.
Puntos en contra
No tiene el mejor servicio al cliente del mundo, pero con un poco de esfuerzo puedes arreglar el prob lema que tengas.
- Sector: Software informático
- Tamaño de la empresa: 51-200 empleados
- Software usado Mensualmente durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Buen análisis de campañas publicitarias
Revisado el 01-11-2022
Actualmente utilizamos la herramienta para llevar a cabo todo el ciclo de vida de las campañas publicitarias de nuestra empresa; desde la carga de nuevos contactos, hasta el envío de los diferentes correos electrónicos. Luego de realizadas las distintas campañas, la herramienta cuenta con una gran cantidad de pantallas de monitoreo de las distintas campañas realizadas, junto a un resumen de cada una de ellas.
Puntos a favor
Proporciona una buena herramienta de análisis de las campañas publicitarias que hemos realizado. Facilita la gestión de los contactos que cuenta la empresa.
Puntos en contra
Puede llegar a ser complicado al comienzo de su uso, pero tras realizar las primeras configuraciones se comprende rápidamente la distribución y organización de las diferentes opciones.
- Sector: Aprendizaje en línea
- Tamaño de la empresa: 11-50 empleados
- Software usado Mensualmente durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Extraordinaria herramienta para Campañas de Emailing
Revisado el 24-02-2023
Extraordinaria, nos ha ayudado mucho para enviar campañas a nuestros prospectos, estudiantes y a la comunidad universitaria en general.
Puntos a favor
Facilidad en el uso, herramientas diversas
Puntos en contra
Pocos emoticones para el título de los correos electrónicos
- Sector: Telecomunicaciones
- Tamaño de la empresa: 51-200 empleados
- Software usado Mensualmente durante Prueba gratis
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 6.0 /10
Pruebas sms
Revisado el 26-01-2023
Puntos a favor
Utilizaba este software para probar el envio de sms desde el desarrollo y comprobar el sms y el formato y no ella preciso e inmediato
Puntos en contra
El acceso se convierte aveces en algo complicado

- Sector: Salud, bienestar y deporte
- Tamaño de la empresa: 201-500 empleados
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Marketing activities made simple by Zoho
Revisado el 07-09-2022
An amazing solution to handle email & sms marketing acatuvities. Very cost effective, they have very gold customer support based on different time zone.
Puntos a favor
Soho campaign is a very good product to manage both email and SMS campaigns.
Cost-effective
User friendly
Spam controlled
Feature loaded
Puntos en contra
To be honest there is price list made me bit confused, took time to understand.
Alternativas consideradas
MailchimpRazones para cambiar a Zoho Campaigns
Cost and features and support- Sector: Fabricación de productos eléctricos/electrónicos
- Tamaño de la empresa: 11-50 empleados
- Software usado Mensualmente durante 1-5 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
Zoho campaigns for email marketing
Revisado el 10-05-2022
Improving our donation collection based on appeals. We have only used campaigns a few times but can see a remarkable improvement in the communications with our donors.
Puntos a favor
Zoho campaigns has good analytics of the click rates and provides a visual analysis of clicks by the relative location of the Link in the email.
For some campaigns this can indeed be useful as one may do AB testing to see if click rates improve based on position or based on content, helping in creating compelling campaigns.
Puntos en contra
The content development for email templates is very basic in Zoho campaigns.
Email template upload of html is possible and so that saves the day and still makes it worthwhile but the inbuilt template maker leaves a lot wanting in terms of visual design, but can need used for very basic campaigns set up.
Alternativas consideradas
MailchimpRazones para cambiar a Zoho Campaigns
Part of a suite of Zoho products we already use. Integrates well with Zoho CRM where all our contacts are stored.- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
Does NOT sync well with its own CRM product!
Revisado el 02-08-2018
For the price, its stated complement of features is good. The fact that it does not FUNCTION as stated and it's almost impossible to get in touch with someone who is able or willing to help makes it, in my opinion, basically worthless.
Puntos a favor
In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.
Puntos en contra
The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.

- Sector: Automoción
- Tamaño de la empresa: 2-10 empleados
- Software usado Mensualmente durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Easy to use email marketing
Revisado el 28-12-2022
Zoho Campaigns has helped our business to manage email marketing both to retail and trade clients. It's easy to use and gives us email performance data which allows us to see who takes interest in our campaigns so that we can target their company for new business.
Puntos a favor
This software is easy to use and offers templates and guides to creating effective emails. You can see email performance tracking data as well as unsibscribe performance.
Puntos en contra
There are still some fields which it would be good to be able to bulk edit. The email builder can be fiddly at times when trying to fit a lot of content into an email.
Alternativas consideradas
MailchimpRazones para cambiar a Zoho Campaigns
Pricing- this was part of Zoho One package
- Sector: Tecnología y servicios de la información
- Tamaño de la empresa: 2-10 empleados
- Software usado Semanalmente durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
Powerful email marketing campaign management
Revisado el 20-09-2018
Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house.
Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff.
Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well.
Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with
If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers.
However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.
Puntos a favor
- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress
Puntos en contra
- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

- Sector: Tecnología y servicios de la información
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 6.0 /10
Started my Email Marketing carrier with Zoho Campaign
Revisado el 27-04-2022
Puntos a favor
I started my email marketing carrier with Zoho Campaign. The user interface is simple and easy to use. We can integrate this with Zoho CRM. Easy to upload contacts, Create segment, Manage unsubscribers and check user activity. Best fit for sending regular newsletter.
Puntos en contra
The majority of emails sent end up reaching SPAM or Promotional folder. Takes more than usual time to complete IP warm up.
Alternativas consideradas
Mailchimp
- Sector: Tecnología y servicios de la información
- Tamaño de la empresa: Trabajador autónomo
- Software usado A diario durante 6-12 meses
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
All in one Marketing platform
Revisado el 16-10-2022
Using and managing campaign with zoho family of apps with zapier and make, It makes my work easier and time saving. Once set on automation enjoy new customers and orders.
Puntos a favor
From creating a campaign to getting your first customer, it has everything for marketing. Creating an email from templates or create your own design with responsive emails. Easy to integrate it with other zoho family apps, Saas and web services. Also capable of integrating with zapier, monday, Make, airtable and more
Puntos en contra
Email template editing with html format is a bit tough
- Sector: Formación profesional y coaching
- Tamaño de la empresa: Trabajador autónomo
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 8.0 /10
Great include with Zoho One
Revisado el 17-09-2022
Puntos a favor
Good reporting feature. Integrates well with Zoho products.
Puntos en contra
can be costly and setup took a bit longer than expected
- Sector: Software informático
- Tamaño de la empresa: 10.000+ empleados
- Software usado A diario durante Prueba gratis
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
#1 email marketing software
Revisado el 30-12-2022
The overall experience was excellent, as they provide the ability to create personalized campaigns and also set automation for my steps.
Puntos a favor
I like that they allow users to customize the designs and messages as per the campaign requirements. Their templates are also quite modern and rich looking. One of the best parts of their toolkit was the ability to set up automated workflows about what email to send and when to send it, this reduced a lot of my manual work as I was dealing with more than 5000 emails.
Puntos en contra
I did not like that their customer support was a little slow in responding to my queries. But, they replied and helped me setup multiple campaigns.
- Sector: Marketing y publicidad
- Tamaño de la empresa: 2-10 empleados
- Software usado Semanalmente durante Más de un año
-
Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 4.0 /10
Has a lot but not easy to use
Revisado el 14-01-2023
Puntos a favor
It seems to offer a lot of different capabilities to meet various departmental needs from operations, to sales, to marketing, etc.
Puntos en contra
It required training - it was not the sort of tool you could jump into and start using without someone guiding you. It didn't look intuitive.
- Sector: Bienes de consumo
- Tamaño de la empresa: 11-50 empleados
- Software usado Semanalmente durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Good for emailing customer subscription list
Revisado el 22-10-2020
Puntos a favor
The strongest point is integration with Zoko CRM. It gives a better way to mass email subscribed customers than using the CRM mass email. The free account is comparable with competitors like MailChimp.
Puntos en contra
The user interface is clunky in places and buggy in others, and generally frustrating until you learn its quirks.
Alternativas consideradas
MailchimpSoftware anterior
AWeber- Sector: Marketing y publicidad
- Tamaño de la empresa: 2-10 empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Best ever software used for Email Campaigns
Revisado el 25-11-2020
Yes I am using since late 2017 and day by day they are improving their features. Their customer support is amazing. I never seen such amazing support provide by any other company.
Puntos a favor
There is whole bunch of features they have placed for email marketing campaigns, we used templates where advanced design with call to action segment added, we just putted our information and created our campaign.
There is integration method works very smoothly
Puntos en contra
As such I haven't discovered, but yes they can add more IT & Web Services related templates, so user will easily pickup their desired design in that particular field.

- Sector: Marketing y publicidad
- Tamaño de la empresa: 2-10 empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
ZOHO Campaigns manages 8,000 person newsletter
Revisado el 05-03-2019
The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis.
Puntos a favor
I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.
Puntos en contra
I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.
- Sector: Redes informáticas
- Tamaño de la empresa: 2-10 empleados
- Software usado A diario durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Probabilidad de recomendación 9.0 /10
easy to use, and reduce the working time.
Revisado el 01-11-2018
Puntos a favor
. An easy interface so you can learn it very fast.
. Have a perfect and nice dashboard, so you can manage the progress of your campaign.
. The price to the value reasonable compared with other similar services.
.Zoho invoices are very useful and help a lot in tracking the payments.
. You will the social media campaigns which is very important now maybe even more important than email marketing.
.And they always have new fetures from time to time.
Puntos en contra
. The most thing I don't like it In Zoho that you can't make your own campaign from scratch.
.you are limited with the templates that they provided it to you.
.to set up your account it can a little bit hard and tricky, but after that evry thing go smoothly

- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Zoho Campaigns lets us be closer to our target Clients!
Revisado el 10-04-2018
campaigns are ewasy to manage with Zoho, there are email templates and easily guided with forms too.
Puntos a favor
Zoho allows us to manage our campaigns easily. Making lead forms and it also have robust marketing tools. It integrates with may softwares.
Puntos en contra
Zoho offers a wide range of features for a cost. Its offer is not quite flexible. The customer service is quite disappointing as compared to other CRM and marketing softwares where the customer service is an edge for them.
- Sector: Marketing y publicidad
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Easy to use
Revisado el 17-09-2019
Overall, we are happy with the program compared to franconnect.
Puntos a favor
We are able to customize our campaigns to do exactly what we want. Automated emails is essential drawing interest for our different franchise brands.
Puntos en contra
My role isn't creating the campaigns but I know sometimes there are errors that wrong emails get sent out. May be user error on our admin.
- Sector: Arquitectura y planificación
- Tamaño de la empresa: 11-50 empleados
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Probabilidad de recomendación 7.0 /10
Free Email and Social Campaign Software.
Revisado el 14-12-2016
I've had Zoho for years but never used any other the other tools except the CRM and Zoho Social. While looking for a free email marketing software I remembered Zoho and decided to check if they supported email marketing.
Zoho campaign dashboard and UI is a bit complicated compared to other Softwares, however, once I got over the unfamiliar dashboard design, it was easy to navigate around.
Rather than creating an email campaign, I created a social campaign. Which was easy and straightforward. I linked my Zoho campaign to twitter, LinkedIn, and Facebook. The social campaign feature doesn't seem special at first glance but it is.
One feature which stood out was that under Social campaign, you can create a post campaign or a page campaign. I still don't understand the difference between a post campaign and creating/scheduling posts normally on Zoho Social but what impressed me was the page campaign feature.
A page campaign is a sort of email campaign added as a tab on your facebook page called "My Social Promotion" Most of the templates were unattractive but I preferred building my own template or using their blank/basic template and customizing it to my taste.
While I'm not awed by the email campaign function as it functions almost the same as Benchmark email, I am very impressed with the social campaign.
Puntos a favor
Unlike most email marketing software Zoho paid plan is cheap. Even better, Zoho campaign provides value for your money through the social campaign feature. Its' slike a 2-for 1 deal.
Easy to use... Once you get used to the UI
Puntos en contra
Some of the campaign templates are rather unattractive, However, they make up for this by providing basic /blank templates for users to customize.

- Software usado A diario durante 6-12 meses
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
I like the Zoho Camaign because I can integrate, use and create a campaing in very easy way
Revisado el 18-06-2018
Easy to use, integrations and the effective it is when sending email campaigns
Puntos a favor
I love this software because it allows me to send massive email campaigns for an incredibly good price, it is easy to use and, best of all, you can synchronize it with your CRM database, allowing you to create much more effective marketing campaigns based on the information of your database
Puntos en contra
The monthly payment is a bit high for the number of shipments allowed per month, I would like it to be more economical and second, improve the platform a bit since it looks a bit old compared to other services