Opiniones de Constant Contact

Muy similar a lo que otras herramientas de marketing pueden hacer sin problemas. Creación de campañas utilizando un editor visual, creación de encuestas, A/B testing, etc.

Creo que las partes más negativas son la atención al cliente, que no soluciona casi nunca un problema en una interacción, y por otro lado en algunos casos hay problemas al mostrar emails en dispositivos móviles (responsive), y exportar un email en HTML puede ser problemático. Por último, a la hora de integrar técnicamente con algún sistema, puede ser complicado.

La plataforma es muy fácil de usar, lo que significa que puedo crear correos electrónicos atractivos y personalizados en cuestión de minutos. Además, me encanta la forma en que puedo administrar mis listas de contactos y segmentarlas según diferentes criterios, lo que me permite enviar mensajes específicos a grupos de personas con intereses similares. La integración con las redes sociales también es excelente, lo que me permite compartir fácilmente mis campañas en diferentes canales y llegar a más personas

Un posible inconveniente es que algunas de las plantillas de correo electrónico predefinidas pueden resultar un poco anticuadas, y la herramienta de diseño puede ser un poco limitada en cuanto a opciones de personalización.

El programa es muy facil de utilizar y muy intuitivo. Ademas la plataforma asegura el envio y entrega del email, mas el seguimiento de estadisticas.

El software en general me ha gustado mucho. Creo que si tuviera que sugerir alguna contra, seria que si bien ofrece variados templates, se necesita un conocimiento basico de programacion html/css para personalizar esos templates. En mi caso soy programador y no me afecta, pero he tenido pedidos de ayuda de gente que les resulta dificil la personalizacion de los templates

La amplia variedad de herramientas de personalización y segmentación en Constant Contact me ha permitido crear comunicaciones altamente relevantes para nuestros clientes de Segmento Select y Banca VIP. Esto ha aumentado la efectividad de nuestras campañas y mejorado la satisfacción del cliente.

Aunque Constant Contact ofrece una amplia gama de funciones, algunas de las opciones más avanzadas pueden requerir una curva de aprendizaje para dominarlas por completo.

La facilidad de la automatización de Constant Contact es su mayor virtud, nos permite programar correos electrónicos, seguimientos y campañas basadas en el comportamiento de los contactos.

Puede ser un poco más costoso que otras herramientas pero vale cada centavo invertido

We use Constant Contact to create our Email Campaigns and also to schedule posts on our social media on a weekly basis.

We had no problems with Constant Contact at all.

Constant Contact gives you professional tools to create state of the art email campaigns without having to hire actual professionals. It keeps us from trying to reinvent the wheel, or worse, using methods that have been shown to be counterproductive. Prior to its implementation, we sent mass emails when an executive decided we needed to send an email. Information was conveyed, but there was no rhyme or reason to the timing, purpose, or goal of the emails. We were doing the equivalent of sending out flyers to businesses, hoping they posted them, then doing nothing to followup on whether they were beneficial. Now, we have planned campaigns targeted at specific groups with a set of goals to achieve.

Our initial integration was beyond difficult. Not because of Constant Contact, but because of the haphazard methods we had used to collect and store information. But it did mean that there was significant time invested in getting our initial lists imported, which led to certain staff who did not see the benefit of e-mail marketing questioning whether we had made a wise investment.

Link tracking, see immediate responses easily, some updates to email editor that have helped, look and feel of emails is good, importing and exporting contacts is fairly pain free.

Email editor shortcomings: no way to create reusable items to be used across emails; hard to get to html when editor features are insufficient or inaccurate.

Folder management and use: site does not remember when you work in a folder, always starts at the "All folders" level, forcing repeated navigation steps to continue working in the desired folder.

Contact management is awkward: working with large contact lists to clean up/reorganize is a nearly futile effort if contacts are part of multiple lists.
Even though emails can be scheduled in advance, Contact lists are attached to emails at the time of sending, no option to change this. So when sending a templated email with contact group dependent links and content, there must be a separate email/campaign created, plus a separate contact list to be used with it. Dead lists and emails are a quickly a mile deep if not regularly purged.

Reporting on results over multiple email campaigns appears to be non-existent.

Lack of responsiveness by vendor to problems. Feedback and problem reports get an autogenerated email. No other response is ever apparent.

The interface is very intuitive, just drag and drop. Data-rich in a lot of ways. Connection with Canva opens up a lot of opportunities. Send retargeting emails to people who clicked certain links - highly effective.Customer support to reset my CNAME records was helpful.

Best used in Sharpspring, if you have to import contacts from your own database, then you're missing a lot of the potential of Constant Contact.One thing I'd change is the ability to more easily export click lists after an email is already sent.  I also wish there was a way to import larger files and just have it reduce the size automatically to the largest acceptable.

For email creation, Constant Contact is very easy to use. There are features like polling and Eventbrite integration, that are not difficult to learn and can make an email stand out. Tracking results are available quickly and it is simple to read the data of each email.

Segmenting contacts takes a bit of work to figure out, and it is not as straightforward as email creation. Additionally, landing pages are often glitchy when you want it to be slightly more sophisticated than a simple page. Despite requesting help from Constant Contact two times on the glitches, they did not respond to me with a solution.

Constant Contact is a relatively easy platform to learn and use. Uploading contacts, built in reporting tools, and many integrations give business owners tons of flexibility to streamline their marketing processes.

While the platform is relatively easy to use, it does come with its quirks. When building email newsletters, it would be extra convenient to be able to group layers into blocks and then duplicate the blocks to make building faster and more efficient. I would also love if Constant Contact recognized shortcuts such as undo, redo, etc.