Opiniones de Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement

4,1 (650)
¡Escribe una reseña!
Automatización de marketing B2B de Salesforce para marketing y ventas.

Calificación general

4,1 /5
(650)
Relación calidad-precio
3,8/5
Funciones
4,0/5
Facilidad de uso
3,8/5
Asistencia al cliente
3,9/5
Ordenar por

Opiniones de 650

Yosue
Yosue
Calificación general
  • Sector: Desarrollo de programas
  • Tamaño de la empresa: Trabajador autónomo
  • Software usado A diario durante 1-5 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Probabilidad de recomendación 9.0 /10

marketing automation que te ahorrará mucho tiempo y te ayudará a llegar a más clientes

Revisado el 12-10-2023

Muy buen experiencia, de lo mejor en automatización de campañas de marketing, realmente es eficaz...

Muy buen experiencia, de lo mejor en automatización de campañas de marketing, realmente es eficaz generando leads y conversiones

Puntos a favor

El ahorro de tiempo al automatizar las campañas es brutal, realmente sigue siendo eficaz aun sin mirar ni tocar nada, claro, luego tienes que revisar las analíticas y hacer los cambios necesarios para optimizar las campañas, pero me refiero a que realiza las campañas por ti y solo se configuran al inicio

Puntos en contra

No lo pagaba yo, pero lo encontré un poco caro; sin embargo, el retorno es muy bueno, debes tener fe a lo Toretto

Vicente
Calificación general
  • Sector: Servicios financieros
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Mi experiencia con Salesforce

Revisado el 14-04-2023

Mi experiencia en general ha sido gratificante desde la automatización de colas de servicio en los...

Mi experiencia en general ha sido gratificante desde la automatización de colas de servicio en los cuales se almacenan grandes cantidades de leads y que se asignen a los agentes sin necesidad de intervenir, hasta los reportes y tableros de visualización que se generan y están en constante cambio a medida de que mi conocimiento sobre la herramienta crece.

Puntos a favor

De Salesforce me gusta que es fácil de utilizar y tiene conexiones con la mayoría de servicios y herramientas de inteligencia de negocios, como einstein, omnichanel, office, entre otras, como tiene varias integraciones uno creería que son difíciles de manejar y no es así, su integración y uso es demasiado sencillo y tienen manuales de uso para las implementaciones.

Puntos en contra

Sinceramente hasta el momento no hay nada que encuentre negativo en mi uso diario de la herramienta, por el contrario me ayuda a optimizar y ser más eficiente en mi labor.

Paula
Paula
Calificación general
  • Sector: Aprendizaje en línea
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Un buen software para marketing B2B

Revisado el 29-07-2021

Un buen software pero todavía lejos de ser perfecto

Un buen software pero todavía lejos de ser perfecto

Puntos a favor

Es un software muy muy completo para la captación, gestión de leads para negocios B2B puramente. No vale para ecommerce ni negocios B2C de gran volumen.

Puntos en contra

Uno de los mayores inconvenientes es que no ofrece sistemas de análisis buenos.. y tiene muchas carencias en los sistemas de atribución o desarrollos un poco más especificos, pero en general es un buen software.

jose luis
Calificación general
  • Sector: Servicios financieros
  • Tamaño de la empresa: 51-200 empleados
  • Software usado Mensualmente durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 6.0 /10

Pardot

Revisado el 28-10-2022

Puntos a favor

La accesibilidad en el programa y software

Puntos en contra

Lentitud en la carga de los datos y acceso.

Kate
Kate
Calificación general
  • Sector: Servicios financieros
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

Pardot delivers on promises

Revisado el 29-09-2020

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a...

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Puntos a favor

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Puntos en contra

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Alternativas consideradas

ActiveCampaign y Marketo Engage

Razones para elegir Salesforce Marketing Cloud Account Engagement

Greater functionality and alignment with Salesforce

Software anterior

ActiveCampaign

Razones para cambiar a Salesforce Marketing Cloud Account Engagement

Alignment with Salesforce
Muhammad Daud
Muhammad Daud
Calificación general
  • Sector: Servicios financieros
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Boosting a business with Pardot

Revisado el 19-07-2022

Overall, I found Pardot great support for our business and it is helping us grow the leads with...

Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses.

Puntos a favor

I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.

Puntos en contra

Pardot is quite expensive and really advance to manage.

Alternativas consideradas

Keap y Mailchimp

Razones para cambiar a Salesforce Marketing Cloud Account Engagement

I found Pardot to be more advanced than other platforms in terms of functionality, marketing campaign and automation tools.
Saul
Calificación general
  • Sector: Seguros
  • Tamaño de la empresa: 501-1.000 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 2.0 /10

Poor customer support. Uphill integration.

Revisado el 02-06-2023

Puntos a favor

It is a tool with a great potential for lead management and cross selling actions.

Puntos en contra

Integration with systems and importing data bases is basically impossible, even with IT support. Salesforce Sales is part of the struggle.

Usuario verificado
Calificación general
  • Sector: Gestión de organizaciones sin ánimo de lucro
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Pardot Helps us Treat Each Donor as an Individual

Revisado el 07-12-2019

Before, we were treating email like it was direct mail. Just send out a high enough quantity and...

Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Puntos a favor

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Puntos en contra

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

Razones para elegir Salesforce Marketing Cloud Account Engagement

The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online.

Software anterior

Campaign Monitor by Marigold

Razones para cambiar a Salesforce Marketing Cloud Account Engagement

The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors.
MD Masoom
MD Masoom
Calificación general
  • Sector: Tecnología y servicios de la información
  • Tamaño de la empresa: 501-1.000 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Great Marketing Automation platform

Revisado el 27-07-2019

My overall experience with Pardot is great, being a sales guy I am using this tool daily to send...

My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.

Puntos a favor

I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Puntos en contra

There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

Alternativas consideradas

Zoho CRM

Razones para cambiar a Salesforce Marketing Cloud Account Engagement

I choose Pardot over Zoho because of its amazing customer support.
Usuario verificado
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 2.0 /10

Not the easiest to implement or maintain for startups, not worth the high cost

Revisado el 09-08-2022

Overall, we didn't get the most use out of it mainly because its ease-of-use didn't turn out to be...

Overall, we didn't get the most use out of it mainly because its ease-of-use didn't turn out to be as advertised and sold. When you buy salesforce and pardot together, you're sold on the premise that it's 'one system', but at the end of the day they're still two separate systems that sync back and forth just like any other marketing automation tool. It just didn't turn out to be worth the heavy cost.

Puntos a favor

Form handlers, automation/workflow builder, not much else.

Puntos en contra

The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only available in their higher tiers). We didn't like not being able to relate marketing email activity to einstein activity sync. User interface could use some work as well; just not there yet overall.

Alternativas consideradas

HubSpot Marketing Hub

Razones para cambiar a Salesforce Marketing Cloud Account Engagement

Because we were sold on the premise that Salesforce and Pardot are essentially one system, which would be easier for a small startup like us to implement and maintain.
Charu
Charu
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

Power-packed Marketing Automation Tool

Revisado el 04-04-2020

A powerful marketing automation tool but expensive. Good for people who are looking for imapctful...

A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Puntos a favor

We get real time activity updates of our prospects from the lead deck functionality

Awesome customer support

Ease of usage, is highly customisable

As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Puntos en contra

I would say the makers of this product are a little money minded.

A lot of functionalities are only available for the PRO users like API access and A/B testing

Also, not many integrations are possible using this product

Zhivko
Zhivko
Calificación general
  • Sector: Salud, bienestar y deporte
  • Tamaño de la empresa: 201-500 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 2.0 /10

Any other tool is probably better

Revisado el 30-08-2019

Mostly frustrating and disappointing. We've heard so much about Salesforce that we expect...

Mostly frustrating and disappointing. We've heard so much about Salesforce that we expect everything with that name to be absolutely the best. But that doesn't have to be the case and Pardot is a proof.

Puntos a favor

It integrates with Salesforce very easily which, I assume, is the only reason why anybody might ever consider using it.

Puntos en contra

It offers very limited set of features, which don't work quite as expected, the support is terribly lazy, and all that comes at a price much higher than that of the competition.

Alternativas consideradas

HubSpot Marketing Hub y Aritic Pinpoint

Razones para cambiar a Salesforce Marketing Cloud Account Engagement

Because of its integration with Salesforce but later we found out that other products integrate just as well.
Alex
Alex
Calificación general
  • Sector: Seguros
  • Tamaño de la empresa: 501-1.000 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 5.0 /10

Pardot For One Year

Revisado el 22-11-2019

I did not have a overall good experience with Pardot. I've used HubSpot, Pardot, and Marketing...

I did not have a overall good experience with Pardot. I've used HubSpot, Pardot, and Marketing Cloud and I would have to say that HubSpot is a better choice.

Puntos a favor

The integration with Salesforce and the options included are very helpful.

Puntos en contra

Creating a landing page in Pardot is a nightmare. You must know coding and Pardot makes it very complicated from start to finish. The form creation is also very difficult to create and hectic to embed.

Kelly Michael
Kelly Michael
Calificación general
  • Sector: Telecomunicaciones
  • Tamaño de la empresa: 11-50 empleados
  • Software usado Semanalmente durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

All-In-One Enterprise-Level Marketing Platform

Revisado el 11-11-2020

We have enjoyed a centralized and more integration-friendly marketing automation platform.

We have enjoyed a centralized and more integration-friendly marketing automation platform.

Puntos a favor

Pardot is the most integration-friendly marketing software to use with Salesforce's Sales Cloud. We are able to use custom objects in our segmentation.

Puntos en contra

Pardot doesn't have advanced automation like process builder or flow in Sales Cloud. Other than engagement programs, automation is not a key aspect of the software.

Saurabh
Calificación general
  • Sector: Tecnología y servicios de la información
  • Tamaño de la empresa: 201-500 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

The best Marketing Automation tool out there!

Revisado el 25-07-2020

The experience so far has been nothing short of exceptional. We have been using Pardot since the...

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Puntos a favor

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Puntos en contra

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Alternativas consideradas

HubSpot Marketing Hub y Mailchimp

Razones para cambiar a Salesforce Marketing Cloud Account Engagement

We were already using Salesforce CRM so it made sense to use Pardot as it would be easier to integrate with our CRM. Also, Pardot had many features that Mailchimp and Hubspot lacked (Engagement Studio, Grading etc.)
Amadou
Calificación general
  • Sector: Internet
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

My review Salesforce Marketing Cloud Account Engagement

Revisado el 29-05-2023

A great email marketing software to use to make email sales

A great email marketing software to use to make email sales

Puntos a favor

We use this software for email marketing. Thanks to this software we make more sales by e-mail

Puntos en contra

Our emails are sent without worry everything is to the standard really

Nirob
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 2-10 empleados
  • Software usado Semanalmente durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

Marketing success with Salesforce Marketing Cloud Account Engagement

Revisado el 10-03-2023

At last I want to say really this software help me lot in my profession. I recommend everyone to...

At last I want to say really this software help me lot in my profession. I recommend everyone to use this software to improve their ability.

Puntos a favor

In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management. I can easily manage my contacts and needs. Email Distribution features is so good for me. It helps me very lot. Overall I can easily say anyone can grow their business by Salesforce Marketing Cloud Account Engagement.

Puntos en contra

Not so many cons about this softwarebut this software price is high. So I request the management team to decrease the price and develop this software and make it very useful.

Shaishav
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado Mensualmente durante Prueba gratis
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

CRM like no other!

Revisado el 12-06-2023

The platform's capabilities has increased productivity by organising, tracking, storing and...

The platform's capabilities has increased productivity by organising, tracking, storing and conveniently accessing crucial client information and also helping with targeted marketing campaigns.

Puntos a favor

- The tool is feature rich and comprehensive. It is also more useful in terms of features than any other CRMs I've used- Also suitable for smaller businesses like us- Good customisation options

Puntos en contra

- Limited free features and the paid is slightly on the premium side - Needs some getting used to for beginners

Chiara
Calificación general
  • Sector: Arte y artesanía
  • Tamaño de la empresa: Trabajador autónomo
  • Software usado Mensualmente durante Prueba gratis
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

It made my work easier

Revisado el 29-08-2023

It made my life easier with my job because before I had to use Siebel which is a very complicated...

It made my life easier with my job because before I had to use Siebel which is a very complicated software.

Puntos a favor

Very intuitive pages, I used it to do gas contracts on the phone so I had to be very quick in filling the forms. It suggested me what to write and I could be successful with the client contract.

Puntos en contra

It’s very simple and easy to use so it suits for jobs like customer care.

Usuario verificado
Calificación general
  • Sector: Construcción
  • Tamaño de la empresa: 501-1.000 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

cloud app

Revisado el 14-02-2023

Puntos a favor

this program is very useful for companies that use Salesforce and becomes this company with cloud data sales to review with analyze data

Puntos en contra

this app is very important for companies of sales to show data to their customer and I know this app with any concern about it like no issue system with it

Vinit
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 201-500 empleados
  • Software usado Semanalmente durante Prueba gratis
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

effective client engagement is made possible by a complete marketing automation application.

Revisado el 28-02-2023

The platform gives companies the tools they need to build highly personalised and customised...

The platform gives companies the tools they need to build highly personalised and customised customer experiences, even though it can be complicated and requires a learning curve.

Puntos a favor

The platform's account interaction features stand out because they give companies the resources they need to forge enduring connections with their clients.

Puntos en contra

In general, the account interaction features of Salesforce Marketing Cloud are an effective tool for companies seeking to increase customer involvement and forge closer ties with their audience.

Erik
Erik
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 1.001-5.000 empleados
  • Software usado Semanalmente durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

Pardot - A Simple Marketing Automation Platform by Salesforce

Revisado el 16-07-2021

Overall, Pardot has been a great tool for running segmentations, building lists, and crafting...

Overall, Pardot has been a great tool for running segmentations, building lists, and crafting simple and sometimes complex drip programs for our prospective clients.

Puntos a favor

One of the best thing about Pardot is the bi-directional communication between the Pardot platform and our Salesforce CRM. I am able to send a one-to-one email, leveraging a pre-built Pardot template, directly from our Salesforce CRM. Conversely, Pardot allows me to segment specific prospects based of the criteria I specify—allowing me to create segmented lists that can be leveraged in list email sends or be part of an Engagement Studio program (Drip Campaign).

Puntos en contra

I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that creating a landing page and dealing with the code is very confusing. I often leverage an internal development resource to assist me when creating a Pardot landing page.

Nik
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Salesforce integration oversold, but excellent in its own right

Revisado el 09-12-2018

Puntos a favor

Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks.

Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement.

Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically.

The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice.

Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options).

Puntos en contra

Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups.

Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users.

Usuario verificado
Calificación general
  • Sector: Tecnología y servicios de la información
  • Tamaño de la empresa: 1.001-5.000 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 10.0 /10

Best tools for collaborating the workflow.

Revisado el 09-01-2023

Puntos a favor

In a single space I can handle the client, set a resolve, run an investigation regarding the past & present cases.Helps to keep track of my cases & it's status.Ease of maintaining the client's databases, Accounts database, etc

Puntos en contra

The whole page is too slow to load.Some times getting bugs which make the schedule busy.

João
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 1.001-5.000 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

One of the best marketing automation tools you can get!

Revisado el 20-01-2023

Puntos a favor

This tool it's one of the best marketing automations in the market, there's only two other competitors but the great advantage of Pardot (old name) it's salesforce ecosystem.

Puntos en contra

It can be a bit complicated to understand how all works