Opiniones de Dotdigital

The ease of use. Setting up the design of emails is super easy compared to other softwares I've used. When I used Bronto Iwould have to set up the template using code. But on dotmailer I can easily drag and drop photos and text wherever I please and can quickly adjust colors, boarders, and spacing. It also has unique dynamic content options allowing you to pull things from your site and display them on the email. My favorite dynamic content feature is how you are able to have images/text change depending on who is opening the email. I often would send out offers with domestic only shipping and a separate one for international shipping, but using dotmailer I can have these both in the same email but depending on where I customer is located they see the offer relevant to them.

The only thing I dislike about Dotmailer is that when sending an email to a specific group of contacts you are unable to choose another group of contacts to exclude from the send. (So overlapping contacts won't receive an email)

Full-featured email platform at a cost lower than most competitors.

UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for.

Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful.

Program builder for triggered emails is easy to use, and powerful.

Segmentation tool works well.

Able to template and send all our transactional emails at no additional cost.

Reporting could be improved. We can't figure out how to link to our Google Analytics account.

Easyeditor for emails is OK. Would prefer something more robust with more even more features.

Sometimes pages load slow through the UI.

-Ease of use
-Mostly works well with related platforms
-Clearly displays information

-Email builder is template-focused and not efficient or as user friendly if your creatives are designed externally
-Certain default options (automatically applying padding to every image block inserted into an email, for example) make setting up emails tedious and more time consuming and can't be turned off.
-Asset gallery in the email builder has poor UX -- there are visual glitches and creating and organizing folders / organizing assets is not intuitively designed. You are also unable to see the full name of each asset.--Project managers have been generally unhelpful in rectifying issues regarding the email builder.

The platform is intuitive and easy to use. The email templates are drag and drop and the possibilities you can do with programs are endless.

Although the email templates are easy to use, I wish there was a little more customization available.

Integrates well with Magento 2, relatively straightforward workflow tool and WYSIWIG email editing. Creating custom segments is fairly straightforward too.

Needs better personalization options. Lacks machine learning for customer segments & LTV tools which other ESPs like Listrak and Emarsys have. Very poor implementation of time-of-day optimization feature -- you still can't schedule an optimized send in advance which makes the feature essentially useless in practice.

We really enjoyed the ease of setting up campaigns after we learned how to. It's been a very useful tool in expanding our reach.

Some limitations on quantity of campaigns, and some of the custom complexities are a bit cumbersome to learn.

Easy to use and made our business move at a lightning pace. We increased conversion beyond what we ever had done in the past.

Updating contact lists can be cumbersome. It would be much easier if we could just make mass update to contact lists without having to export and re-import them. For example, if you upload a list of Joe's contacts and then want them to all be individually tagged with Jane instead, you would have to export The List, change everyone's rep to Jane, and then import The List again.

This is a great application for building e-mails. It's so easy to drag and drop in codes and attachments. The preview feature is also amazing. I love knowing what my customers will see. That's a huge plus to getting their attention and looking professional also. The e-mail automation programs are a life-saver! I could go on for days!

There are a couple features that are missing but I'm sure they will catch up and take care of that!

Ease of use and template designer. Ease of contact and segment management. Support was always ready and willing to help even if they could not resolve issue. Pricing is very affordable for what you get as well.

No way to track ROI, for our account at least. Issues with Outlook 13 and Outlook web compatibility.

Very simple to use interface. The emails are simple to create. Segments are easy to maintain and implement users into specific category. Much cheaper rates than a lot of competitors out there.

Sometimes the emails seem a little slow to load. Images most specifically. Otherwise the software has no other issues that I see using it on a daily basis.

It works well if you are using Magento as your e-commerce platform. It is easy to use and the integration logic with Magento is very simple to execute. The package also comes with survey forms, SMS and ability to create landing pages.

If you are new to email automation, this system may be a good start to get you familiar with logics and scheduling.

The integration is nice to setup, however it may slow down the overall system. If you like to run various dynamic values, the system may give up (you will receive email from the admin if "your campaign has been cancelled"). The issue is there is no warning when you setup the logic if it may cause issue. It just happens when you set the schedule and let it runs.

Another issue is the survey form only allows you to send the acknowledgment to 1 email address only.

Lastly the system integration to other platform is not as fluid as to Magento . It claims if it works with Salesforce, Shopify etc. However they are limited on data integration and capabilities.

Don't know CSS? HTML a little rusty? No problem. The email editor in dotmailer will let you create gorgeous, personalized, responsive emails with an easy drag-and-drop interface. I should qualify all of this by saying that we purchased the Silver package for custom email template first, and developed all future emails and templates from that starting point.
Favorite feature: the ability to save sections of any email and then drag and drop them into future emails. Other things you will love: robust reporting, highly visual interface for automation workflows and quick and simple personalization.
If you primarily need a tool for email (including automation), I don't think you will find a better platform.

At the time we were using it, you really needed to integrate with your own CRM. The built in CRM features were primarily useful for personalizing user info tokens like name and company. If you wanted to personalize based on the last page the user "liked," you were out of luck. It's possible that's changed.
Customer service was a little spotty at times.

I love the Easy Editor. That is where I work the most creating the visual aspects of the campaign so this is really important to me. Moving things around is very intuitive and yet allows for complex designs. I love that I can create personal building blocks, so that I can duplicate a design from one campaign to the next without having to redo everything. It makes your own content reusable.

The revenue reporting is buried in the reports. In other email software, it's right up there with opens, clicks, etc. At the end of the day, it doesn't matter how many people opened my email if I can't see how much revenue the campaign made. Other email software shows revenue much better.

easy to use email design feature. I can design and personalize my emails without the support of a creative department.

testing features. I would like to perform a 50/50 split on the entire mailing effort. Dotmailer only has an A/B test split up to a certain percentage, then the winning effort is sent to remainder of list. I know there are ways around this but they are not convenient. Give an option to split 100% of the entire list.

Ease of use, and reliability. I like the automation features. Support is readily available. Well priced.

I'd like an easier way to resubscribe people from the unsubscribed list. We have people forget they unsubscribed, and getting them back into the system is a lot of work. Also, we're having issues on how emails look when we forward them. The formatting gets all wonky.

The user interface is simple to use and offers a great user experience when building email campaigns. The tools provided to build email campaigns make those of us without a design background look like a genius. The drag and drop features make building custom templates a breeze. The simplicity of the interface shouldn't distract from the powerful software that allows for automation email programs.

The customer service is second to none. A top notch support team quickly identifies and resolves any issues. Our customer success manager analyzes our campaigns and provides helpful insights to make each one more effective.

Until the recent upgrade, the reporting feature left room for improvement. The new version of reporting has a better interface and more robust features and better analytics.

Includes most features competitors offer but at a lower cost. GUI is straightforward and easy to learn. Good API support that works with our custom CRM. Customer support replies quickly and always seems knowledgeable. Online knowledgebase is comprehensive. Campaign reporting was recently improved.

WYSIWYG email editor is sometimes cumbersome to use. Tracking sales results requires linking the account to Google Analytics, would prefer something built-in. Servers based in the UK caused some timestamp issues for our US-based business.

Its drag and drop feature is very helpful, also saving templates is another feature i like about the program.

reporting are to general, i wish the report could be seen by a specific time frame, this helps check how our users react to our emails in the long run.

Amazing features and functionality like split testing, geolocation reports, dynamic content and easy to use templates.

It is expensive when you start integrating the product with your own CRM system as you have to pay a separate synching fee.

Ease of use and Preview functions. The editor's drag and drop function is quick and easy to assemble a campaign from scratch. The in-program image editor allows for quick resizing and tweaking of individual images, without the need to export to an external program and re-import the re-edited image. Customer support has been great!

Limited font point sizes (without going into the html code). There is no place to add notes or comments about a campaign when sending a test to someone.

It is easy to use, customer support is fantastic, I have a meeting every Tuesday morning to make sure I am getting the most out of the platform. Our company can now have the marketing feel of a bigger company​ that is helping us grow.

I would say time to go live, but that was on us. Support has resolved every issue, even when the roadblock was some custom code on our end. Win win

We recently switched from another service to Dotmailer because it allowed us to connect it to our shopping cart and build automated programs that send emails out to users depending on certain criteria. We were able to easily build a program that monitors abandoned carts and post-purchase follow ups.

It's rather expensive. Unfortunately we have a very large catalog so the cost to sync this data to Dotmailer is quite high.

Ease of use
Tools available
Knowledgeable management team
Straight forward reporting and analytics
Easy creation of programs

Navigation
"Where things live" i.e. standard campaigns vs. triggered campaigns
Integration
Reporting could be a bit more robust for programmed triggered campaigns

1. Many integrations with 3rd party services including Smile.io - loyalty program, Just Uno - lead generation, etc.
2. Easy to sync to your Shopify store.
3. Ability to send transactional emails to store customers who may not agree to receive marketing.
4. Strong data capabilities - easy to locate, filter and segment based on data points.
5. Very active and engaged customer success team.

1. Aesthetic of the interface. The design could use a facelift! The buttons and menu bars all feel antiquated.
2. It's difficult to find revenue data vs. being front and center. Open rates and CTR is great and important, but what would be even more compelling to see is how much revenue each campaign - especially A/B split tests - bring to the business.

features are easy to use, program. Amazing customer service, campaign test options are easy

get confused with email contact list. Wish there was a delete option.