Opiniones de Omnisend

I've been using Omnisend for the past 1 years, and it's been one of my best decisions. Omnisend has really changed the way I market to my subscribers. I used to send out bulk emails over time, but now I focus on sending the emails when the subscribers are actually active in the system. I also find that Omnisend has made me a much better marketer in the process.

Overall I was satisfied and had a great experience, I think businesses lacking in marketing should definitely use it. It works great and I haven't had a problem.

Our account manager is very reliable, responsive, and helpful. Client Support is also very useful when needed. The platform overall is intuitive and easy to use. Omnisend is always seeking feedback and implementing changes to improve the platform, which I very much appreciate!

There are some reporting opportunities that could increase efficiency in evaluating metrics. Small features within the platform could be improved upon for a better UX, such as editing a campaign or sending a test email once it's been scheduled, scheduling automations in advance, and customizability of the new email builder.

We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.

This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..

The process of moving my emails over in the beginning was seamless. I love the copy feature so I'm not making a new email each week. I can just replace the content with relevant content to my new email campaign. Customer service is always very helpful and available through chat instead of waiting for an email that might not even answer the question I have (that's why I switched from my old provider).

The only issue I ever had was trying to type inside the content box, but they have since fixed that so it's no longer an issue.

Price for performance doesn't come close to anyone. I think it is right there with Klaviyo but it is a lot cheaper. So that would be the part. Also i ti quite simple to use and to set up. The support is also very responsive but somethimes they don't have all ther right answers. But nevertheles they are there to help.

My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment. I think the search needs a little work.

The customer support is excellent. The product itself is user-friendly and easy to use.The automation and segmentation options are advanced and provide great solutions for effective marketing.

Compared to other software, I'm all satisfied and have no issues.

It is a great product and a fantastic alternative to more expensive platorms.

The editor tool can sometimes feel very constrained but it gets the job done.

Integration of SMS and emailAutomationsSMS

Unable to sort campaigns by revenueHard to edit product grids

Ease of use, saved templates, a/b content testing, audience segmenting and the ability to send email, sms and push notifications from one platform.

The only complaint I have is landing pages. I wish there was an option to build a more robust landing pages where we can send customers to buy a single or few products.

Automations and campaigns are fairly easy to build out and create. The latest segmentation and filter features allow us to further target our contacts.

There are some limitations to things that we could use to help us, most notably click maps within automations.

I am a small business and I knew how important email marketing was. However, I struggled to understand how to implement it - how to create segments, how to send out relevant emails for my target audience, how to create automations, etc. It's has truly been so easy with Omnisend! First of all, they have a free course to get you started on their software and set up your first automations (welcome, abandoned cart). This course was very helpful. They have pre-made automations which was super useful for a beginner like me. I connected Omnisend to my website and with the right set up, I now have all my contacts put in segments that are relevant to their purchases and interests, which is great to send them THE email that will make them buy my products. Bonus points for their team, who is always super quick to respond to any questions you may have and is very friendly!

The only thing that I don't really care for is email templates, but it's probably because I'm a Webdesigner and I'm used to creating my own. However, you can save pre-made layouts so that's the way I do it to gain some time when I create my emails. Their automatic branding tool could be better honestly, but it's not the main aspect of the software so I don't really care that much.

The software itself is really intuitive and useful. I enjoyed it very much.

This billing issue has really soured my feeling about this company. The monthly price that they show on their account page is wrong. They changed pricing over the years that I have been with them - which is absolutely fine. What isn't okay, however, is that where the pricing is shown on the account page is calculated completely wrong. That means, their website was showing that I would be billed $540 per month, and when the bill came in, it was $690. It's very upsetting to not know what to expect. I reached out to omnisend about this and spoke with [SENSITIVE CONTENT], but they showed me their pricing page, which still has a different number ($640). Their own team couldn't figure out what I should have been paying! Now they are not taking responsibility for updating their own website to match the real bill. If you value knowing how much something costs every month and transparency, I would not go with this company.

I love the live view of the software & find it captures much more data than I ever did on MailChimp as to who has clicked through & actions taken. The abandoned cart in particular is way more effective than mailchimp ever waas.

After years of having a social media company manage my newsletter, I moved to ominsend when MailChimp stopped working with Shopify. I was able to manage the migration myself and support was excellent, from simple questions too difficult set up's questions.

I like the many options for follow up drip series of follow-ups, abandoned carts, re-engaging customers. Love the gift box (although I do wish redirect/answer didn't go to a non-secure link as this comes up on my antivirus every time) & scratch & win.

The base price of this app is reasonable and offers a lot of options included with it.

I love that this app has pop up's built-in but I wish they were more customizable to my theme. The wheel for example doesn't go with my color scheme so I haven't been using it. I have been trying to build a pop up exit offer to link to a quiz but can't get it to look right or work. I have tried several but have never put any into use as they either don't match my colour theme or I can't get them to do look how I want.

I would like to see an overall metric that shows growth of my entire list instead of giving stats by each catagory such as automation, campaigns etc. While this info is great I would like to see the overall list growth as an additional stat as I watch the size of my list growth each week.

The base price is reasonable but the next step up is a huge leap. I tried the upper price option for a month but found I wasn't making progress with the sms & messenger portion. It costs so much more I downgraded as it isn't affordable to test out. The ala carte add on's for these are way to expensive to acutally use (a person may as well just upgrade). I would like to see these options a bit more affordable as they take some time to build & start seeing results. There are apps that do messenging, sms & text at no charge or minimal/month & while I prefer to have everything under one app I would go with a less expensive due to the big leap in price.

Would like to see loyalty program integrated

I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it.

The template editing is not the best, but still quite powerful and intuitive.

The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future.

To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

The product is easy to use and set up. What I would most recommend is the excellent customer service, that I cannot compliment enough. The team is very helpful and has been with me through all issues over the years.

The reports could be done better. I would like it if they were customisable, and some features are lacking for no apparent reason. For example, when reporting on Campaigns, you can see the amount of sales generated through Omnisend Campaigns and the average order value, but not the amount of orders. Conversely, when looking at the same report for Workflows, you can see the amount of orders.

The UI could also be done better, as I feel there is a lot of wasted space that makes things harder to read / see than they should be.

Omnisend is a powerful tool that's easy to use, offers customizable features, and exceptional analytics.

We had some issues when converting from old builder to new builder but it turned out to be a simple user error and customer service helped us right away.

Omnisend has a lot of features. Flow automation for me was is one of the best in the market, you can do almost everything with it.
It is a powerful tool for abandoned cart recovery, but also to do cross-sells! It integrates perfectly with Shopify and it only charges you for your active users (the ones that really subscribed to the mailing list and not all your store clients)

I found it a little bit difficult to work with forms, landing pages, and the email editor. IT is not very easy to work with them and options that are available for forms are a little bit limited. Also, there are some limitations when working and creating customer segments

The seamless experience and its simplicity in the to design and automate email campaigns, and forms.

The email templates that you build do not always look the same when you open them on mobile devices. Specifically, I noticed the mail app on Apple Iphone's do not display the email in the same way that the gmail app would display it.

I love that we can create newsletters well in advance and automate them to go out. I also love the automation flows and the wonderful robust reporting. This product really has been helpful for growing our business!

The new builder has issues that the old one never did. You can't put a background on your email, the movement of blocks is strange and not always effective, the product linking is both a good thing and a bad thing.

I like that the staff are very prompt and attentive to our inquiries and that the email automation actually works (not being categorised as 'spam' by email providers) with reports of opening and clicking rate.

I wish there was a one-click button option for us to request for installation or integration of the Omnisend mailers with our website as it is quite frustrating to have to manually request in the chat system everytime we change our site template.

Apart from that, I think it would be good if the automation form could auto-generate a promo code everytime a customers registers a valid email address with us so customers do not have to wait for the email containing the discount to purchase with us.

Great list and email design management at a price that is more than competitive compared to some of the other big players in this area. The customer service is also very good

WE have 3 ecommerce stores in different territories - when creating automations and emails it should be easier to copy existing flows and templates from one store account to another - it often feels like this was forgotten in the original build of the software. THe ability add short videos into emails would be good to

I switched over from Mailchimp to Omnisend because of the price. It turns out, Omnisend's UI and email designer is much more my taste and preference. Very clean and easy-to-use drag and drop method for adding content into emails.

I haven't been able to utilize every feature in my plan yet because automations and subsets do get a bit confusing. But that's just me in general with this stuff.

Great Shopify integration, easy to use template builder, pre-built automations and competitive pricing.

The forms could do with some optimisation, lazy loading for images etc. 2 step forms would also be a bonus, but check out the Digioh integration which solves this problem.

Helps me easily reach my customers in each step of their purchasing journey.

Integrating certain software, creating segments