TapClicks

4,3 (177)
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Plataforma con panel de marketing, analíticas y creación de informes

Calificación general

4,3 /5
(177)
Relación calidad-precio
4,0/5
Funciones
4,0/5
Facilidad de uso
4,0/5
Asistencia al cliente
4,4/5

85%
Un ha recomendado esta aplicación
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Opiniones de 177

David
David
Calificación general
  • Sector: Educación primaria/secundaria
  • Tamaño de la empresa: 11-50 empleados
  • Software usado Semanalmente durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Usando TapClicks

Revisado el 08-07-2023

Me ha servido al momento de generar mis informes de ventas o posibles compradores, el exportar...

Me ha servido al momento de generar mis informes de ventas o posibles compradores, el exportar documentos en cualquier formato con solo ingresar unas líneas de datos precisos.

Puntos a favor

Uso la plataforma seguidamente para mis proyectos y seguimiento de datos de clientes, con resultados exactos al instante facilitándome mucho tiempo.

Puntos en contra

Una opción que podrían incluir es el compartir salas con otros usuarios y trasladar los datos en remoto.

Usuario verificado
Calificación general
  • Sector: Cuidado de la salud mental
  • Tamaño de la empresa: 2-10 empleados
  • Software usado Mensualmente durante Prueba gratis
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Recomendación aprobada

Revisado el 27-02-2023

experiencia aceptable

experiencia aceptable

Puntos a favor

Manejo de marketing, organización, optimización

Puntos en contra

pocos errores, mejoraría manejo intuitivo

Usuario verificado
Calificación general
  • Sector: Entretenimiento
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

Good Data Platform, Needs More Customization Features

Revisado el 10-04-2018

We use TapClicks for data visualization and reporting for our clients. TapClicks is the primary way...

We use TapClicks for data visualization and reporting for our clients. TapClicks is the primary way we report for clients.

Puntos a favor

I love that there is seamless data integration from all of our advertising platforms, that there's a variety of ways to show the data, and their support team is top notch.

Puntos en contra

We have had problems with data not showing correctly in our reporting platforms vs. in TapClicks due to differing attribution windows. In addition, TapClicks isn't set up for granular direct-response data reporting across multiple pixels/tags.

Phil
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

End-to-end reporting platform

Revisado el 20-01-2021

Great reporting platform that our clients love

Great reporting platform that our clients love

Puntos a favor

The amount of API connections to 3rd party software, UI and ease of use

Puntos en contra

Creating custom calculations for advertising metrics can be complex to setup

Alternativas consideradas

Funnel

Razones para elegir TapClicks

Needed advanced reporting

Software anterior

Acquisio

Razones para cambiar a TapClicks

Price and feature set
Jennifer
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 6.0 /10

Makes beautiful reports but is very glitchy

Revisado el 25-01-2021

Puntos a favor

Tapclicks is really great in some aspects. They provide lots of platform options for data connectors, and I like the smart connector feature to create your own, and the automation features. The ability to make custom, comprehensive reports is great, and it was pretty easy to set up and get running with it, but...

Puntos en contra

The platform is very glitchy. It seems like every month there is some feature that isn't functioning properly and that gets very frustrating. That said, their support is great! They are very responsive and helpful.

Usuario verificado
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Good for most things

Revisado el 19-11-2018

Overall for what we need it's been a mostly positive experience. The learning curve was pretty...

Overall for what we need it's been a mostly positive experience. The learning curve was pretty steep as the platform isn't all that intuitive, but once we got the hang of it it's worked well, although still tedious. There are also several little items that are not available that seem like no-brainers to me, not being able to filter results as needed, not being able to exclude lines with zeros as values, calculations that don't calculate correctly, etc., but we still believe this is currently our best option for providing our clients with a transparent, real-time dashboard & reporting hub.

Puntos a favor

It integrates with most of our data sources.
It provides both dashboard visualizations & quick reports.

Puntos en contra

It's not very intuitive.
Functionality on some connections is pretty limited.

Usuario verificado
Calificación general
  • Sector: Entretenimiento
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Great Platform, Lots of Potential

Revisado el 16-11-2018

We use Tapclicks to visualize client data, show trends and replace traditional reporting.

We use Tapclicks to visualize client data, show trends and replace traditional reporting.

Puntos a favor

Easy to use and a very short learning curve. The releases of new features TapClicks are helpful.

Puntos en contra

Data widgets can be clunky to work with and there's often data discrepancies depending on the ad server you use.

Kate
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado Mensualmente durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 2.0 /10

Frustrated And Looking For New Options

Revisado el 25-01-2021

I think this is burdensome to have to find the data views in order to pull in data from the various...

I think this is burdensome to have to find the data views in order to pull in data from the various connected assets. Why can't I just pick the dimensions and metrics I want? Why can't I trust the data it pulls in?

Puntos a favor

i like how many integrations it has with other software.

Puntos en contra

I don't like the report export options, I don't like the way I can't trust that it pulls in accurately from my assets, I don't like how cumbersome it is to build reports that show the data I want. I don't like how I can only have one dashboard and I can't save versions of it (like from one quarter to the next) for when I'm showing special promotions, etc. I don't like how hard it is to duplicate widgets and then change the data in the duplicated version.

Morganne
Morganne
Calificación general
  • Sector: Energías renovables y medio ambiente
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 6.0 /10

Not the Best Dashboard or eports

Revisado el 10-02-2021

We use TapClicks and TapReports to monitor multiple clients campaigns. Not only do these campaigns...

We use TapClicks and TapReports to monitor multiple clients campaigns. Not only do these campaigns have multiple parts to them, but we also have to be able to utilize reporting. Their reporting feature is still being tested out as well

Puntos a favor

The ability to look at things quickly is super nice. The overall views are simple to read too, but it's extremely elementary.

Puntos en contra

There are a lot of problems that arise monthly and the software overall isn't very integration friendly. There's a lot of troubleshooting and things that stop working all the time. For example, now I cannot see my Facebook posts or ads as images. Their reporting suite isn't that helpful either

Usuario verificado
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Dashboard Services for Programmatic

Revisado el 16-11-2018

Puntos a favor

It imports data from DSPs like Centro, TapClicks, Google - all while featuring data from Google Analytics and other vendors we use for digital services for clients.

Puntos en contra

We've had a consistent issue with importing third party audience data from Centro. It's been something we've desperately needed, but with the last 3 months of updates hasn't been addressed. There's no timetable.

Usuario verificado
Calificación general
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

Great customer service, really nice platform

Revisado el 11-04-2018

Ease in presenting consistently formatted data to our clients. That way, we can spend more time...

Ease in presenting consistently formatted data to our clients. That way, we can spend more time doing what the client pays us to do, and less time on building presentation decks.

Puntos a favor

The customer service we've received has been outstanding. We feel heard and, more importantly, understood. When there are problems (less often) or when we request additional enhancements (more often), they get taken care of...for real. It's amazing.

Puntos en contra

The things that are limited by the Facebook API make data matching challenging. Medium-to-high learning curve. Documentation could be a lot better.

Usuario verificado
Calificación general
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

The experience was pleasant with great customer support

Revisado el 16-04-2018

Puntos a favor

What I liked more was the ease of use of the software and how easy it was to request features. Support was always very helpful and open to hearing new ideas and adding them onto the roadmap.

Puntos en contra

What I liked least was that the features and functions were slightly limited such as not being able to change colours of graphs.

Emily
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Not Intuitive, Many Bugs

Revisado el 25-01-2021

Tapclicks has made reporting much easier for me but after speaking with others in the industry...

Tapclicks has made reporting much easier for me but after speaking with others in the industry about what platforms they use, it sounds like the ease of use isn't quite what some other platforms are, though I have never looked into the differences in price.

Puntos a favor

I like the ability to connect data sources directly to the platform. My rep [SENSITIVE CONTENT HIDDEN] is awesome. He is so helpful, always on the ball, friendly, and will drop everything to help solve a problem.

Puntos en contra

The layout of the platform is not intuitive. Many features in the Data section make no sense how they are laid out, how you navigate, and options to customize. Even creating widgets seemed nonsensical when I started using this platform. I come across a lot of unexplained bugs, I am in contact with customer support often but a lot of the time they have no answers for the bugs. The site speed is very hit or miss despite trying all of the recommendations to speed it up. There are capabilities that seem SO basic to me that the platform doesn't offer. We are constantly giving recommendations or requests to our rep and he forwards them on. If I could redesign this platform myself, I would give it a total overhaul.

Jeff
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 0.0 /10

Needs Improvement

Revisado el 25-01-2021

Fair at best. We use it to understand CRM Data that we are unable to reformat so we are not able to...

Fair at best. We use it to understand CRM Data that we are unable to reformat so we are not able to get many of the widgets we want to work. There is a massive language barrier with support. They don't understand our business or our data sets.

Puntos a favor

Ability to integrate directly with digital advertising platforms.

Puntos en contra

it is unable to pull KPI's out of custom data sets without manipulating the data and building a new report. Plus some very simple fixes that never get implemented like being able to pull a "count" from a data set by just counting rows that contain certain results in a field or being able to set a default date period on each dashboard.

Mike
Calificación general
  • Sector: Medios online
  • Tamaño de la empresa: Trabajador autónomo
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Tap Clicks Review

Revisado el 17-07-2019

Overall Tap Clicks has been a game changer... both for delivering reports to clients, but also as a...

Overall Tap Clicks has been a game changer... both for delivering reports to clients, but also as a central platform for us to know exactly what's going on in our business

Puntos a favor

It's ability to combine different sources of traffic and advertising platforms, along with custom data, to create reports for determining Return On Ad Spend

Puntos en contra

Needs more integrations with other CRM's such as Ontraport and Infusionsoft

Alternativas consideradas

Cyfe

Razones para cambiar a TapClicks

Much more capable and powerful
Athena
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

Tapclicks Review

Revisado el 19-01-2021

I’m satisfied

I’m satisfied

Puntos a favor

I love our rep! She is very helpful. And i love the schedule part of the reporting

Puntos en contra

There are so many places that you have to make sure are correct. All the layers sometimes cause issues.

Alternativas consideradas

NinjaCat
bianca
Calificación general
  • Sector: Salud, bienestar y deporte
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 6.0 /10

Could be better with additional features

Revisado el 29-08-2019

We use it, but we are currently in the market for a more robust analytics platform.

We use it, but we are currently in the market for a more robust analytics platform.

Puntos a favor

Obviously analytics and tracking is essential for any digital business. We utilize this software to monitor all of our digital efforts, including Facebook, Instagram, Google Analytics, etc. I think they offer a decent array of plug ins. It's not super cumbersome to navigate and the scheduling report feature is a major plus.

Puntos en contra

I do think that this software is lacking in several categories. Firstly, the data points for social media plug ins are not super relevant. TAP doesn't pull much data from Instagram other than follower count. Some important Facebook kpi's are also missing.

Katie
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado Semanalmente durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

We love having our info all in one place!

Revisado el 29-01-2021

My overall experience has been very good with TapClicks. The TapClicks team made it very easy to...

My overall experience has been very good with TapClicks. The TapClicks team made it very easy to understand the platform and work out any bugs we've come across. Overall this is a great product for us to use for our clients and for our own internal uses.

Puntos a favor

What we like most about this software is being able to log in and look across all platforms and clients. It gives our reporting a clean and cohesive look that is consistent and reflects our agency's brand. We also love that whenever we have a new platform that we want to integrate, the TapClicks team is quick to give us solutions and are willing to work with the platform on our behalf to make it happen if it's not already a connector to the site.

Puntos en contra

The reporting studio can be a little clunky when it comes to ease of use compared to just downloading to PowerPoint and editing from there. It's a little difficult to filter specific campaigns and build reports for only one section versus how it auto pulls in the entire dashboard. When you have a lot of reports to make, it becomes annoying to have to delete every section one by one having to click three times each.

Anastacia
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

TapClicks for the Win!

Revisado el 08-11-2022

Overall, this software is essential to our business. We use it daily to track numbers, progress and...

Overall, this software is essential to our business. We use it daily to track numbers, progress and share data with our clients in a clean and easy to digest way. Wiothout this tool we'd be pulling a lot of reports straight from GA and configuring the data into spreadsheets etc. So I'm thankful that TapClicks saves us so much time.

Puntos a favor

What I enjoy the most about this software is its flexibility. It allows you the ability to create a customized report tailored to our client's services by platform etc. Which for us is extremely important so we can provide proper recommendations for budget and strategy et.

Puntos en contra

I do not like that you have to do a search for client's reporting dashboards each time you open the page. If I hit the back button it takes me all the way back out to square one and I have to re-search for the dash again. It can get annoying for sure.

Nicole
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 3.0 /10

Great in Theory, Fails in Functionality

Revisado el 02-02-2021

I think TapClicks would be a great product if it worked correctly. But after almost two years...

I think TapClicks would be a great product if it worked correctly. But after almost two years working with Tapclicks, it seems like they have more and more bugs as time goes on.

Puntos a favor

I like that we can use Tapclicks to create an integrated marketing report of all of our efforts for our clients.
I like that we can set up custom dashboards for clients to view their data.

Puntos en contra

The technology breaks very often. The discrepancies in data from Google and Facebook with TapClicks is unacceptable. We rely on tapclicks to be accurate. Having to compare the data from tapclicks to the data in the Google or Facebook is time consuming.
Customer service is lacking as well.

Nelda
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 201-500 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 10.0 /10

Review of TapClicks

Revisado el 13-09-2020

TapClicks enables my team to enter and update client data efficiently on a daily basis so it will...

TapClicks enables my team to enter and update client data efficiently on a daily basis so it will generate reports which give value to our strategists, as well as our clients.

Puntos a favor

TapClicks has a lot of great reporting features which add values to our services for our clients. It is easy to add data. They are constantly upgrading to make their product more user friendly and to provide better data

Puntos en contra

Sometimes the downside of the frequent updating is difficulty finding frequently used applications, but TapClicks is happy to hear constructive criticism and uses it in future updates.

Colin
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Great platform for data reporting & analytics

Revisado el 20-11-2018

We needed to provide our clients with real-time reporting for their campaigns in one single...

We needed to provide our clients with real-time reporting for their campaigns in one single location. TapClicks provided our clients with easy access to all campaign information in one place. Our clients love it.

Puntos a favor

I love all the API connections they have built out. It makes it extremely easy to pull in data from the core platforms we are advertising on. What's better is I can also map and set-up Google Sheets for raw data ingestion, providing me the ability to have all data sources for clients in one locations.

Puntos en contra

I wish there was more freedom and thought put into the overall design and navigation between dashboards.

Gloria
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Great efficiency but there is definitely some room for improvement.

Revisado el 19-01-2021

Great for saving time, better and happier team. Time wasted on formatting reports is now spent on...

Great for saving time, better and happier team. Time wasted on formatting reports is now spent on providing detailed and better insights for clients, providing both value and detail.

Puntos a favor

The amount of time and manual work to make sure reports are consistent with the same formats etc. The automated reports are great, and clients love it too. Dashboards are good. The automation to pull everything and change all data depending on the client and date ranges.

Puntos en contra

Sometimes it can be fairly glitchy and the exporting to PowerPoint format is not the greatest. A lot of the time the document will be different once exported from TapClicks to PowerPoint which is frustrating. Data sometimes is not the most accurate.

Usuario verificado
Calificación general
  • Tamaño de la empresa: 501-1.000 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente

We use TapClicks to track all of our deployed assets for our clients.

Revisado el 15-03-2018

Puntos a favor

TapClicks is very flexible. You can create a multitude of reporting profiles and have reports scheduled in any variety. We schedule reports to go to our clients once per week so they can see how they're doing.

Puntos en contra

The user interface is great, but at times it can be a bit hard to navigate. I don't think all the white space is being utilized to its maximum potential.

Rachel
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 8.0 /10

Review!

Revisado el 28-01-2021

Overall fairly easy to use!

Overall fairly easy to use!

Puntos a favor

I have used TapClicks now with two different jobs. I like how diverse it is and can be used in many different areas of business.

Puntos en contra

There are occasional glitches we run into as a team. Very slow to respond (circle of death) data sometimes inaccurate.