Opiniones de Celtra

Gran aplicación para el desarrollo de creatividades display además de análisis de sus datos. Ofrece una gran cantidad de información muy útil a nivel profesional

A veces puede ser difícil entender como encontrar cierta información o como utilizar algunas funcionalidades

The visual effects are pretty slick, easy to animate using the new timeline. I love the take photo component but we don't actually get to use it too often.

I find it difficult to rotate properly, and this isn't really a con but the slider bar on the bottom of the timeline when animating, when i try to move it or scrub across its really difficult to actually select and move the timeline

I really like the UI within Celtra. It is so easy to shift from creative tab to placement tabs and can customise the user access easily.

The reporting tab can be improved further. Whilst the quick dashboard is helpful, anything custom does tend to confuse the user and feels very basic.

Photoshop file compatibility, reporting.

There wasn't a lot of transparency of how different Celtra is to other platforms and the potential trails and tribulations weren't laid out clearly ahead of time. Support's suggestions have been to change our site to fit Celtra which should really never be the case since the vendor is providing us a service. A bit frustrating we went into this without the upfront knowledge of how tasking transitioning would really be. And now we're in our busiest quarters and scrambling to make things work.

The platform is very quick to navigate and finding the various menus is not troublesome. The reports are very easy to pull and the creation of placements are very easy as well

Revert changes to the creative view, you used to be able to switch creative when editing one creative. now you have to exit and click on the next creative you want to edit.

Creative developers can continue to retain most of the message essence even though it is populated into multiple dimensions.

Its needs to evolve Into a ultra lightweight asset so that the creative delivery to mobile phones are ultra fast. Also must be agnostic to instream app video player.

Celtra adopts the best features found in popular creative editing suites, allowing for an intuitive learning experience with a very small learning curve. The Support team is by far and away the best support staff that I've had assist me with a creative editing tool. Not only do they provide insightful feedback quickly, they go above and beyond in applying new thinking and functionality to our ad builds and ideas.

There are a few things, such as font uploader and discrepancies between the ad builder to and how it renders in the preview environment, but nothing that would impact my recommendation of the software.

Ease of use
Intuitive
Similar in layout to Adobe software, making it familiar

I wish they had built in revision features for clients

I like the super robust reporting capabilities and ease of use for showing example creatives. Being able to customize the reporting is great.

I need more information on reporting capabilities and what certain things mean. Like, how exactly are you counting engagement rate? What is considered a video view (at how many seconds?) and things like that- maybe a quick cheat sheet?

Also, you can't use your web browser buttons to navigate through the platform

The builder is web based easy to use and the updates keep coming. Celtra is always looking to get better and innovate. like us. Our contacts are amazing. Support is quick and helpfull.

I love that Celtra is constantly updating and improving upon their platform. I also love that my comments and suggestions are heard and sometimes are implemented into the platform.

Sometimes the UI of the dashboard is too cluttered, and sometimes there are glitches in the platform.

I have been using Celtra for close to 4 years now and therefore had the privileged on creating multiple ads over the years and in comparison to the other ad creation platforms that I have used, Celtra has always come out on top with regarding usability and available functions. The support team are excellent to help with any issues or problems you might face creating your ad. The actual tool provides you with endless possibilities to create the best possible ads with a few clicks of the button. Celtra are always adding new features to their platform which allows you to keep creating ads to industry standards every year. Celtra analytics tool to review how well a ad has performed is also another great feature of the software as it allows you to look at a campaign in fine detail.

For newcomers to the software celtra can appear a little overwhelming. Whilst its great that there are so many tools at your disposal to get started might feel like a uphil task. If you are not too familiar with animation softwares like after effects or photoshop with regarding the timeline, then the timeline animation in Celtra can feel confusing especially when working with multiple stages.

Celtra's CMP provide's powerful tools and components for building Rich Media and Interactive video ad units. They listen to their clients and upgrade their features regularly to put the proper tools in front of designers and developers, enabling them to create striking ads for all devices.

Celtra sometimes seems late to the game for everything else, other than Rich Media formats. They were late to provide a powerful VPAID builder, lack of a builder for most Social Media platforms, no support to Amazon or YouTube.

Honestly, I love the simple things like the ability to copy and paste and drag and drop. I also love the zoom in feature. I am so used to working with photoshop that this is so necessary when working. I would also be remiss if I didn't mention your customer support. I have never worked with a company that has such great service like yours. Everyone else should take note. Time and time again your support staff help me fix bugs, create projects and over all make my life much easier.

I think over all its a great platform but live chat might be something that I would want to see. I know that wasn't the question but I really can't think of anything bad to say. The only issue I had, which was the not being able to zoom in on the "artboard" you guys fixed!

Familiar design interface to adobe programs.
There are some good options for animations that have gotten better over time.
The knew Preview all is a big step up from the original preview of single creatives.

There could be more options for direct camera interactions, rather than users having to upload pictures. We'd like to try some snapchat filter style ads, if that is even possible.
I still find that the way responsive design looks within the creator and previews hard to design for.
Time and Date on The Creative relevancy doesn't have an option for time of day without a complicated workaround. It would also really help to be able to switch it to UK formatting, so the day and months aren't switched.

- Reporting functionality is great
- Creative preview is the best in the industry

Has significant bugs when it comes to CTR's as often there is a large discrepancy between the ad server and Celtra platform.

I find the tags to be quite heavy compared to other vendors

As an old Flash designer / developer, I'm a big fan of the new timeline feature, and I also love how easy it is to apply subtle, ambient effects to a creative - these add a lot of instant polish to otherwise mundane scene, and it's very satisfying to see your work suddenly spring to life.

By far and away the biggest selling point for me, though, is the formats themselves - not only have they made rich media more relevant again in the age of programmatic advertising, but they also do a lot of the grunt work for you. With the 'Interscroller' or a 'Universal Miniscroller', for example, the way the ads reveal themselves is so attention-grabbing that you really don't have to do too much more than come up with a strong layout. And in digital advertising (esp. on mobile devices), winning that battle for attention in the first 1-2 seconds is everything!

I guess this is always going to be a problem with any software that you use through a web browser, but I do miss being able to move all of my windows / menus / libraries etc away from the stage and drag them onto a different monitor.

Celtra is a very easy platform to use. It's pretty user intuitive and to create a simple ad with little animation can take a matter of minutes. The logic behind a lot of Celtra's offerings make sense and the workflow makes sense.

I wish there were more template options in Celtra and ways to build different ads. The offerings right now are interesting but for a system that is so robust, there could be more to offer in terms of creative templates. I also wish there was a seamless way to upload fonts to the system.

I love the mix and matching of different tools and the flexibility to give clients creative that is more than they expected. The animation timeline has greatly improved my ability to produce animations that bring my ads to life.

The limitations of formatting text boxes is an issue for me, For example, sometimes I have to use underline, bold, italic for select words in a text box, I can't achieve this in Ad Creator. Also, I'd love to be able to use vector files in Ad Creator (ai, eps, svg).

It is easy to use with pre-built code to make ads really quickly and seamlessly. Minimal custom work required but is robust enough to handle super custom builds as well.

Can be costly. Reporting can use improvement as well as an overhaul on how many metrics are in the reporting. There's a lot of duplication and uncertainty about the reporting data.

Data on expandables to be used in reporting is robust. I can make creatives and have them trafficked out within the same day.

The shift to flex banners, as the functionality does not seem to be on par with old expandables we like to run

I like the timeline and the animation event. I usually use visual effects and wipeable. There are a fantastic tools

In the last time I created a creativity with transparent background, but I oudn't delivery it in apps but online in mSite. Celtra support said me this problem was a publisher problem. But I hope will be resolve in future.

I really like that they website is always functioning, I never get error messages or link breaks when making my creative. The interface is easy to use and I was able to figure out how to generate creative easily. Reporting is detailed and I am able to pull metrics that I need.

The reporting system can be confusing. There are different labels that I don't understand what they mean. For example, there are "inline video starts" and "inline video plays". I don't understand what the difference between the two are. I would love to see a reporting system that is more explanatory so I understand what each metric and number means within reporting.

As a designer, I can focus more on creating an enticing creative and focus less on the backend. It's easy to use and learn. The support is responsive and makes it easy to work with! Allows our company to be innovative on the creative end!

Limitation on masking on layers. Other than that, I don't have any issues with Celtra.

Their Creative builder is excellent. Trafficking quality that is the same creative can be shared with the different publisher with the different placement and all can be reported nicely via their reporting systems.

Why can not the same trafficing code be used in differen inventory?